Double digit growth by 3 of top 5 vendors as global tablet shipments hit 45 million units

According to the latest research from Strategy Analytics, global tablet shipments grew 2% quarterly to reach 45 million units in Q3 2017. Apple maintained first position with 23 percent global tablet market share, while Samsung fell to 13% share.

Huawei was the star performer, with a continued run of 4 years of annual growth in tablet shipments. The new “Preliminary Global Tablet Shipments and Market Share: Q3 2017” report from Strategy Analytics’ Tablet & Touchscreen Strategies (TTS) service offers perspective on what is driving these results and how industry players can revitalise remaining soft spots in the market.

The full report with detailed market breakdown is available here.

Eric Smith, director – Tablets and Touchscreens said, “Global tablet shipments declined 5 percent annually from 46.9 million units in Q3 2016 to 44.6 million in Q3 2017, but grew 2% quarter on quarter from 43.7 million in Q2 2017. The global tablet market has reduced the high negative growth rates of the past couple of years and Apple just strung together two straight quarters of year-on-year growth.

Exhibit 1: Global tablet vendor shipments and market share in Q3 2017

During Q3 2017, Huawei and Amazon also kept up their pace of strong gains in their respective corners of the Android market, while Lenovo bounced back to positive growth with good footing in the Android and Windows segments. Windows tablet demand is experiencing a slump overall, compared to this time last year as consumer market pricing and marketing have failed to connect to consumers while enterprise demand is still swift for pricier 2-in-1 tablet form factors.”

Peter King, director – Devices Practice added, “Apple shipped 10.3 million Tablets worldwide in Q3 2017, rising an impressive 11% annually from 9.3 million in Q3 2016 and unit sales rose 25% year-over-year in Greater China and 39% in India.

Huawei maintained third position with 7% global tablet market share in Q3 2017, up from 5 percent in Q3 2016. Huawei continues to close in fast on Samsung, although the latter has just fewer than 13% market share in Q3 2017. If Huawei were able to penetrate the US market where it currently ships a single digit percentage of its total shipments, then it would become a major force in the tablet market.

Lenovo continued steady progress in the tablet market shipping 3 million units in Q3 2017; Lenovo is focusing on a higher-value product portfolio and de-emphasising lower-value offerings. Amazon reported record sales of its Fire tablets during the July Prime Day promotion early in Q3 2017. During the quarter, Amazon tablet shipments were 25% higher year-on-year at 2.5 million units. This resulted in Amazon’s market share rising 1.3 points during the same period to 5.6%.”

Tablet market dynamics by operating system

  • Apple iOS shipments (sell-in) came in above projections at 10.3 million iPads in Q3 2017, pushing its worldwide market share to 23% of the Tablet market. This represented an 11% increase annually but a 10% decline from last quarter’s high. Apple is pulling off a dual strategy of growing overall market share on low cost slates with new pricing on the 9.7-inch standard iPad while also growing premium iPad Pro sales, which is why ASPs were higher quarter-on-quarter and year-on-year at $468.
  • Android shipments fell to 27.8 million units worldwide in Q3 2017, down 8% from 29.9 million a year earlier and up 5% sequentially. Market share also fell year-on-year by 2 percentage points to 62% as the receding influence of White Box vendors takes a severe toll on the market and branded Android vendors have been unable to fully reclaim this lost volume. Apple’s recent surge with lower prices on standard slates also plays into this change in market share.
  • Windows shipments fell 14% year-on-year at 6.7 million units in Q3 2017, from 7.7 million in Q3 2016. Shipments increased 13% sequentially. As a result, Windows market share fell by one percentage point to 15% year-on-year. From a market share point of view, this segment will not show fast growth again until there are more serious tablet options in the mid to low tiers.

Comment on this article below or via Twitter: @IoTNow_OR @jcIoTnow


9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, iot home automation is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more

ICP DAS partners with IoT software provider Exosite to introduce “ExoWISE” solution

Posted on: January 18, 2022

Taipei Taiwan. Jan. 16, 2022 – ICP DAS, a  manufacturer of industrial automation equipment, is pleased to announce the new ExoWISE solution. The creation of ExoWISE is the result of a new partnership with Exosite, an enterprise software company and a provider in the Industrial Internet of Things (IIoT) platform market.

Read more

A busy time in the world of telco IoT

Posted on: January 17, 2022

It’s been a busy period for IoT (Internet of Things) market developments that affect the evolving 5G space for telcos. Global freelance business technology journalist, Antony Savvas looks at how IoT movers and shakers could help to further evolve mobile data processing and security.

Read more