Automotive consumers can now stream content in the car through a brought-in device, says Strategy Analytics

While in the car, passengers and drivers are consuming infotainment in new ways. Rather than embedded devices and services, automotive consumers are increasingly reliant on a myriad of portable, connected, and streaming sources.

A new report from the In-vehicle UX (IVX) group at Strategy AnalyticsStrong Shift Towards Brought-In and Streamed Content for Rear Seat Entertainment”, surveying consumers in the US, Western Europe and China regarding their interest in and willingness to pay for rear-seat entertainment systems, has found that this trend has now fully extended to rear-seat entertainment.

In key demographics, the majority of consumers are no longer interested in disc players, but rather ports which will allow them to stream content in the car through a brought-in device or dedicated service.

Click here for report.

Key report findings include:

  • Consumer interest in rear-seat entertainment has remained consistent in Western Europe and China since 2015.
  • Of those consumers interested, a there has been a dramatic shift from DVD and/or Blu-Ray players to preference for tablet docking stations and streaming video.
  • Willingness to pay for rear-seat entertainment systems is modest across all reasonable price points in all regions.
Monica Wong

Monica Wong, report author commented, “One key question product line managers must address in the short term is how this trend will affect desirability for dedicated screens. Although these systems were tremendous value-additions for many years, and will remain so for the immediate future, consumers’ expectations for rear-seat entertainment no longer require a dedicated seat-back screen.”

Added Chris Schreiner, director, Syndicated Research UXIP, “Though screens will remain desirable for the near term, the ability to stow or hide them will become increasingly important as well; particularly if smart surfaces become capable of accomplishing the same task.”

Comment on this article below or via Twitter: @IoTNow_OR @jcIoTnow

FEATURED IoT STORIES

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, iot home automation is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more
RECENT ARTICLES

Nozomi Networks and Tripwire announce strategic partnership

Posted on: September 17, 2021

Nozomi Networks Inc., the provider of OT and IoT security, and Tripwire, a global provider of security and compliance solutions for enterprises and industrial organisations, announced they have partnered to help organisations lower cyber risk with consistent security controls that span their IT, OT and IoT environments.

Read more

RightIndem deploys enterprise-grade conversational AI to simplify customer claims process

Posted on: September 17, 2021

RightIndem, an global insurance technology company, has worked with Bristol-based Amdaris to simplify its customer onboarding process via developing enterprise-grade conversational Artificial Intelligence experiences.

Read more