PTC accelerates the global rollout of its subscription business in most markets
PTC’s new software licences for its core solutions and ThingWorx® Industrial Innovation Platform will be available globally only by subscription, effective January 1, 2019. There will only be six countries that are exceptions. The exceptions where PTC has not announced plans for a complete transition from perpetual licensing to subscription are China, India, Korea, Russia, Taiwan, and Turkey.
The company previously announced the transition from perpetual licensing to subscription in the Americas and Western Europe with effect from January 1, 2018. Customers globally will be able to continue to use their existing perpetual licenses and renew support on active perpetual licenses.
“Subscription licensing has been positively embraced by customers throughout the phased rollout, with nearly 70% of new software bookings sold as subscription in fiscal 2017,” said Jim Heppelmann, president and CEO of PTC. “The ability to license enterprise software by subscription aligns with industry best practices and delivers the value and flexibility customers demand to achieve success in today’s highly competitive landscape.”
Customers purchasing subscriptions benefit, says PTC, from “faster innovation cycles, a shared commitment to success, cloud deployment options, and increased flexibility with lower upfront costs. In addition, PTC offers incentive programmes to enable customers to convert existing perpetual licenses to subscription.” This is said to give customers access to all the benefits of the subscription model across their entire PTC software footprint.
PTC’s Kepware product suite will continue to be available through both subscription and perpetual licensing.