Teleena joins trade association IMC to reach new IoT markets
Teleena, a global IoT and Mobility enabler based in The Netherlands, has joined the trade association IoT M2M Council to expand its reach among enterprises, particularly Semiconductors, Microelectronics, Chipset manufacturers and OEMs.
For its part, the IMC is the largest community of enterprise users and OEMs that buy IoT solutions, with 25,000 members globally, with 35% from North America, 25% from Europe, and the rest dispersed elsewhere.
“We see the IMC as a perfect opportunity to be more involved with the community and to support buyers of IoT solutions in getting their projects of the ground,” says Teleena CEO Kim Bybjerg, who will represent the company on the IMC board, “We intend to make full use of the group’s programs to consult, deliberate and help companies roll-out and scale their IoT solution in order to monetise and grow their business.”
Teleena provides an end-to-end IoT management solution for the world’s most demanding companies. Its offering includes IoT connectivity management, device management, business data automation and subscription management, all through a single portal, regardless of network.
The IMC rank-and-file members qualify for admission by being buyers of IoT solutions, and they are active in 24 different vertical markets, from medical device manufacturing to energy management to agribusiness. A plurality of the membership self-identifies as “operations”, and they are highly likely to be active in the procurement of software and connectivity services for IoT.
Recent surveying shows that more than a third of the IMC membership intends to make significant IoT investments in the next 12 months. “We see IMC member demographics closely aligned with the companies we helped worldwide to realise their IoT and Mobile business,” says Bybjerg.
Current IMC projects include organising a new conference and pavilion as the exclusive IoT infrastructure partner for the Consumer Electronics Show, a template RFP program for lead generation, and a quarterly research report that tracks IoT buying patterns.