Telstra expands in the Middle East with its Telstra Programmable Network and new office in Dubai

Tom Homer of Telstra

Telstra announced the expansion of its business in the Middle East with the Telstra Programmable Network soon to be available via a new point of presence (PoP) in Dubai in addition to a new office in the city-state. The new PoP will offer flexible and dynamic access to Telstra’s high bandwidth, low latency and secure network to support businesses operating in the region.

The Telstra Programmable Network is a leading digital platform for enterprise network services, built on Software-Defined Networking. Businesses with operations in Dubai will be able to optimise their IT through automated, near real-time provisioning of new applications and services without the need for significant infrastructure upgrades. The network also provides consumption-based pricing and secure access to multiple cloud services via a simple user interface.

Tom Homer, Telstra’s managing director for EMEA, said the expansion is part of Telstra’s strategy to develop its business in the Middle-East and North Africa region.

“The Middle East and North Africa (MENA) region is emerging as an economic and technological powerhouse with companies increasingly turning to cloud-driven business models to accelerate innovation and scale. By 2021, the region’s digital transformation spending is expected to top US$38 billion (€30.80 billion) and the region’s enterprise application software market is already estimated to be worth US$719.4 million (€583.10 million),” said Mr Homer.

“Our vision is to deliver an advanced network that helps organisations operating in Dubai to fully embrace cloud computing and meet the rapidly growing demand for data and applications.”

“Our latest PoP will be a gateway for businesses in Dubai looking to interconnect to more locations globally. The launch of the Telstra Programmable Network in Dubai is another step in our international expansion strategy which includes capturing emerging market opportunities in Europe, Middle East and Africa.”

As part of the Telstra Programmable Network, businesses can also leverage SD-WAN as a virtual solution to extend and shift their branch network into the cloud for greater flexibility and agility. This helps businesses virtualise their physical hardware at each branch site and simplify network architectures, while improving operations and application performance for users and customers.

Mr Homer said Telstra’s new office in Dubai will also be instrumental in expanding its business across the MENA region, which already includes technology partnerships with leading providers in the region and a PoP in datamena, an open and neutral data centre and connectivity platform in the United Arab Emirates.

“This region has large and growing business demands and links to Asia, as well as specific requirements in media, finance, oil and gas – all key verticals and areas of expertise for us. Dubai is also on the main cable route from Asia to Europe which we are already investing in to connect our European business and empower our customers to grow their businesses in the most efficient and dynamic way possible,” said Mr. Homer.

Telstra’s world-class network includes investments in the Bay of Bengal Gateway (BBG) cable system which interconnects Telstra’s subsea network in South East Asia and North Asia through to India and the Middle East, and the Asia-Africa-Europe 1 (AAE-1) cable which connects South East Asia to Europe via the Middle East and North Africa. The BBG and AAE-1 cables, when combined with the Europe India Gateway (EIG) cable, offers Telstra customers direct connectivity between Asia and the Middle East and then onward to Europe.

The Telstra Programmable Network will be available in Dubai from late March.

Comment on this article below or via Twitter: @IoTNow_OR @jcIoTnow


What Matter? – The newly smart home standard

Posted on: December 2, 2022

Matter is an industry-unifying IoT wireless network standard that still needs to be released. It strives to become a reliant, frictionless, safe communication basis for connected objects. The project was announced and started in 2019. By utilising a specific collection of IP-based networking technologies, initiating with Thread, wi-fi, and Ethernet, Matter is a platform built

Read more

Ericsson, Thales launches IoT accelerator device connect with eSIMs for enterprises

Posted on: December 2, 2022

Ericsson’s Internet of Things (IoT) business, in partnership with Thales, launches IoT Accelerator Device Connect, a service offering generic eSIMs unbundled from pre-selected Service Providers. For the first time, enterprises have the flexibility to select one or more Service Providers easily and instantly at the time of device activation. This new business model dramatically accelerates

Read more

The IoT Adoption Boom – Everything You Need to Know

Posted on: September 28, 2022

In an age when we seem to go through technology boom after technology boom, it’s hard to imagine one sticking out. However, IoT adoption, or the Internet of Things adoption, is leading the charge to dominate the next decade’s discussion around business IT. Below, we’ll discuss the current boom, what’s driving it, where it’s going,

Read more

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, home automation using iot is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more

5 challenges still facing the Internet of Things

Posted on: June 3, 2020

The Internet of Things (IoT) has quickly become a huge part of how people live, communicate and do business. All around the world, web-enabled devices are turning our world into a more switched-on place to live.

Read more

What is IoT?

Posted on: July 7, 2019

What is IoT Data as a new oil IoT connectivity What is IoT video So what’s IoT? The phrase ‘Internet of Things’ (IoT) is officially everywhere. It constantly shows up in my Google news feed, the weekend tech supplements are waxing lyrical about it and the volume of marketing emails I receive advertising ‘smart, connected

Read more