CUI announced that it has signed a worldwide distribution agreement with Master Electronics, the 13th largest global distributor of electronic components. As a part of the agreement, Master Electronics will distribute and market CUI’s extensive product portfolio of power, interconnect, motion, audio, and thermal management technologies.
Driven by Master’s innovative and industry disruptive marketing tactics and tenured sales team, coupled with CUI’s leading edge products and solutions, this relationship is poised to deliver what the design community, OEM’s and CM’s have come to expect from both companies.
“Our entire team is excited to be working with a market leader,” said Riad Nizam, president of Master Electronics. “A wide range of CUI products are in stock and available off the shelf for immediate delivery.”
“As a business we are committed to bringing the products and technologies to market that keep pace with our customer’s ever-evolving needs. Whether based on efficiency, cost-savings or flexibility, we are continually striving to innovate so our customers will benefit. Partnering with Master Electronics allows us to continue these efforts while introducing our company’s products to many new customers,” remarked Matt McKenzie, president of CUI.