iPhone X impresses former Samsung owners, finds Strategy Analytics

Analysing early adopter reviews of Apple’s iPhone X from major online retailers, a new report from the Consumer Sentiment Analysis (CSA) service at Strategy Analytics “iPhone X Impresses Former Samsung Owners, but Price Dampened Conversion Enthusiasm” has found that more than four out of five iPhone X buyers who were previously Samsung owners were satisfied with making the switch. However, the price of the iPhone X was an issue for many, with some questioning whether it is a premium worth paying.

Adam Thorwart, lead analyst and report author commented, “Among those buyers that converted from one brand to the other, a higher percentage of former Samsung consumers were satisfied with moving to the iPhone X, than those consumers moving from Apple to the Samsung S8.”

Kevin Nolan, VP, UXIP added “However, price was the main issue for consumers who were both satisfied with switching from Samsung to Apple and those who showed remorse at switching. While switchers were highly satisfied with the iPhone X’s feature set they did not feel those device aspects justified the premium added to this device in comparison to other smartphones on the market. This perhaps provides Samsung with a window of opportunity to reclaim some of the converters.”

Comment on this article below or via Twitter: @IoTNow OR @jcIoTnow

RECENT ARTICLES

Quantinuum raises US$300m in equity funding

Posted on: April 18, 2024

Honeywell has announced the closing of a US$300 million equity fundraise for Quantinuum at a pre-money valuation of US$5bn. The round is anchored by Quantinuum’s partner JPMorgan Chase, with additional participation from Mitsui, Amgen and Honeywell, which remains the company’s majority shareholder. This investment brings the total capital raised by Quantinuum since inception to approximately

Read more

ITRI and Arm launch new SystemReady Lab in Taipei to boost AIoT industry

Posted on: April 18, 2024

ITRI has established the ITRI・Arm SystemReady Lab in Taipei, in partnership with Arm. This certification centre is the fourth of its kind globally, following the ones in the United States, Europe and India. The lab combines ITRI’s R&D strengths with the Arm SystemReady compliance programme to deliver comprehensive certification services for the AIoT industry. This

Read more
FEATURED IoT STORIES

What is IoT? A Beginner’s Guide

Posted on: April 5, 2023

What is IoT? IoT, or the Internet of Things, refers to the connection of everyday objects, or “things,” to the internet, allowing them to collect, transmit, and share data. This interconnected network of devices transforms previously “dumb” objects, such as toasters or security cameras, into smart devices that can interact with each other and their

Read more

The IoT Adoption Boom – Everything You Need to Know

Posted on: September 28, 2022

In an age when we seem to go through technology boom after technology boom, it’s hard to imagine one sticking out. However, IoT adoption, or the Internet of Things adoption, is leading the charge to dominate the next decade’s discussion around business IT. Below, we’ll discuss the current boom, what’s driving it, where it’s going,

Read more

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, home automation using iot is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more

5 challenges still facing the Internet of Things

Posted on: June 3, 2020

The Internet of Things (IoT) has quickly become a huge part of how people live, communicate and do business. All around the world, web-enabled devices are turning our world into a more switched-on place to live.

Read more