Mixed Reality apps to exceed 9bn by 2022 as industry aims to emulate Pokémon Go’s success
A new study from Juniper Research has found that the total number of MR (Mixed Reality) applications will reach 9 billion by 2022, rising from an estimated 3 billion in 2018, a growth rate of 212% over 4 years. MR applications display overlaid digital objects that co-exist with the physical world alongside the ability to interact in real time.
A wave of new location-based MR games
The new research, Augmented & Mixed Reality: Innovation, Disruption & Future Prospects 2018-2022, found that commitment into MR from Apple, Google and Facebook, will foster content development, propelling the smartphone MR games market to reach a value of $2.3 billion by 2022. It predicted that recent framework launches from these players, combined with new developer access to Google Maps, will accelerate the development of new location-based smartphone games.
Research author Sam Barker added: “MR content creators will concentrate on emulating the success of Niantic’s Pokémon Go. With these recent framework releases, app developers now have the tools needed to create the next big MR mobile application.”
In addition, Juniper forecasts that the number of social media applications offering MR services will exceed 6 billion by 2022, as platform providers seek new revenue streams. It also predicted that 98% of app revenues would be generated from advertising by 2022, as new models based on users’ location, such as geolocation filters, become the most successful.
Emerging technologies to boost consumer Mixed Realities
The research predicted that the high data rates and ultra-low latency of 5G cellular networks will become pivotal, providing the underlying mobile connection needed for the provision of MR services in a mobile environment.
Furthermore, it found that digital voice assistants, such as Alexa and Google Assistant, would become the most prevalent user input method in the future. With the use of directional microphones or any form of linguistic programming, MR headsets will be able to detect a single user’s command, thus eliminating the possibility of command duplication across devices.
Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.
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