IoT Demographics matter, new research shows

New research released by the IoT M2M Council – a trade association that represents 25,000 IoT buyers worldwide – shows that there are strong differences in how IoT technology adoption is viewed by OEMs, applications developers, and enterprise users.

The results were generated by new queries in the IMC‘s Quarterly IoT Buyers Index for Q2 2018, a survey of more than 100 individuals from these three categories. The report shows surprisingly clear distinctions between IoT technology buyers in what they view as their biggest hurdles and their timeframes for finishing projects. Perhaps the biggest surprise was that security and privacy issues surrounding connected devices were not among buyers’ top concerns.

“The top three issues among aggregated IoT buyers in this survey were, in order, a lack of business models, a lack of funding, and a lack of interoperability or standards,” says IMC executive director Keith Kreisher, “Even more interesting were distinctions between interest groups. OEMs are clearly most interested in standards, a large plurality of apps developers wants to see more business models, and enterprise users most common complaint is a lack of funding. We thought we would find differences between these constituencies, but we didn’t know that they would be so strong.”

Security was not a top-three concern for any of the three demographics, while OEMs cited intra-company conflicts as prevalent and apps developers cited talent shortages as a major problem. The three categories also differed strongly on their timeframes for taking IoT projects from start-to-finish almost half of the enterprise users surveyed said their projects required more than a year, while a similar percentage of apps developers expected to finish projects in less than six months, and data from OEMs showed they resided somewhere in the middle.

“We know of no other group that can collect this kind of data from the people that are actually deploying IoT technology in the field. IMC rank-and-file Adopter Members cover 24 different vertical markets and from every continent, and we’ve compiled extensive data about them, but this new data shows that there is more work to be done in developing personas for IoT users, and using those personas to speed the adoption of the technology,” says Kreisher.

Comment on this article below or via Twitter: @IoTNow_OR @jcIoTnow

RECENT ARTICLES

Nordic-powered smart utility access cover offers anti-theft protection and detects open/close events

Posted on: August 16, 2022

Oslo, Norway – China-based Jian-IOT has launched a smart utility access cover that can detect when the cover has been opened or closed, records water level and temperature data, identifies any damage, and includes an anti-theft system that tracks the current location of the device. The ‘Integrated Intelligent Manhole Cover’ employs Nordic’s nRF52832 SoC to both act

Read more

Helbiz to offer on-demand taxi services to widen international intermodal offering

Posted on: August 16, 2022

New York, United States – Helbiz, a global provider in micro-mobility, announced the beginning of a new chapter for its intermodal mobility offering, Helbiz Taxi. The micro-mobility company aims to integrate mobility services around the world in its app to widen the intra and extra urban mobility offerings to include vehicles from additional companies with

Read more
FEATURED IoT STORIES

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, home automation using iot is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more

5 challenges still facing the Internet of Things

Posted on: June 3, 2020

The Internet of Things (IoT) has quickly become a huge part of how people live, communicate and do business. All around the world, web-enabled devices are turning our world into a more switched-on place to live.

Read more

What is IoT?

Posted on: July 7, 2019

What is IoT Data as a new oil IoT connectivity What is IoT video So what’s IoT? The phrase ‘Internet of Things’ (IoT) is officially everywhere. It constantly shows up in my Google news feed, the weekend tech supplements are waxing lyrical about it and the volume of marketing emails I receive advertising ‘smart, connected

Read more
IoT Newsletter

Join the IoT Now online community for FREE, to receive: Exclusive offers for entry to all the IoT events that matter, round the world

Free access to a huge selection of the latest IoT analyst reports and industry whitepapers

The latest IoT news, as it breaks, to your inbox