Using connectivity as a marketing differentiator

It’s easy to take connectivity’s role in the IoT value chain for granted. The baseline function is the wide area transportation of data from devices to the cloud, without which solutions wouldn’t work. Communication services are normally differentiated by their cost and geographic availability, but today’s economic order isn’t normal. It’s disruptive and driven by innovative concepts that open up new business opportunities.

1NCE’s connectivity offer focuses on narrowband and low bandwidth applications and it’s disruptive: 500MB for every device over ten years for just €10. Viewed from the perspective of a regular service these are “too good to be true” figures. They are true, but they tend to disguise the fact that this is an added-value service: there are benefits over and above those of low-cost connectivity.

For example, when manufacturers of IoT products sign up for the service they effectively own it for the duration. Connectivity becomes an integral part of the product, one that allows manufacturers to market bundled hardware / service offers that are distinctively different to those of the competition.

The multimode SIM is a key component of that added-value service. It provides plug & play connectivity to the relevant network when new devices are deployed. For example, 2G might be employed in one location, but connectivity will switch seamlessly to NB-IoT if that was the preferred service when it’s available. Currently this is a unique capability, one that is set to become the IoT connectivity standard. The same card allows a VPN service to be employed.

1NCE employs the host network of Deutsche Telekom, which currently provides seamless IoT connectivity across 28 EU countries plus Norway and Switzerland. Manufacturers who elect to use the bundled service only need to pre-test their products on one network and then they can guarantee robust, out-of-the-box performance in all major markets. In turn this means far fewer customer claims and minimal returns and of course end users benefit from an efficient, low-cost service. In addition ownership of the service allows manufacturers to conduct live tests when design changes are introduced without incurring any additional cost.

Now it gets really interesting

It’s logical to expect that products designed to send and receive data should employ native connectivity and when it’s enabled and when the implications are fully understood by IoT adopters, the result will be a portfolio of amazing developments.

This is a hypothetical but realistic example. Telematics systems are employed by car rental organisations that operate around the world. In order to ensure global coverage they will typically employ the services of different operators and full-time staff members would be needed to manage the worldwide connectivity operation. If 1NCE’s multimode SIM cards were embedded in the system the result would be dramatic. There would be nothing to manage so no staff would be needed. Operating costs would be cut so dramatically that the company could regard connectivity as being virtually free and of course it would stay that way for ten years.

Expect to see real-world examples of embedded connectivity enabling ground-breaking business models in future. It’s a trend that is set to grow.


1NCE provides full support for NB-IoT, 2G and 3G connectivity. Changeover to a new service is performed automatically at the relevant time using the same multimodal SIM card. Currently this capability is unique to 1NCE and it indicates that the service is future-proofed. The offer is a no brainer: 500MB for every device over ten years for €10. It includes the SIM card, and subscription management fees. The 500MB volume can be increased at any time, e.g. to match the lifespan of the IoT devices. Check it out at


DANA bolsters financial inclusion in Indonesia with HERE Technologies

Posted on: August 9, 2022

Jakarta, Indonesia. 04 August, 2022 – HERE Technologies, the location data and technology platform, announced that DANA, one of Indonesia’s digital wallet services, is utilising HERE location services to bolster inclusive financial services in the country.

Read more

Putting fleets in the fast lane: AT&T Fleet Complete launches FC Hub, a suite of next-gen fleet management tools

Posted on: August 9, 2022

Dallas, United States. 05 August, 2022 – Fleet Complete is introducing AT&T Fleet Complete FC insights solution suite, a big data IoT platform with web and mobile apps for fleets to monitor and manage all aspects of their mobile operations.

Read more

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, home automation using iot is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more

5 challenges still facing the Internet of Things

Posted on: June 3, 2020

The Internet of Things (IoT) has quickly become a huge part of how people live, communicate and do business. All around the world, web-enabled devices are turning our world into a more switched-on place to live.

Read more

What is IoT?

Posted on: July 7, 2019

What is IoT Data as a new oil IoT connectivity What is IoT video So what’s IoT? The phrase ‘Internet of Things’ (IoT) is officially everywhere. It constantly shows up in my Google news feed, the weekend tech supplements are waxing lyrical about it and the volume of marketing emails I receive advertising ‘smart, connected

Read more
IoT Newsletter

Join the IoT Now online community for FREE, to receive: Exclusive offers for entry to all the IoT events that matter, round the world

Free access to a huge selection of the latest IoT analyst reports and industry whitepapers

The latest IoT news, as it breaks, to your inbox