Global IoT MVNOs can serve multiple business segments

Jacques Bonifay of Transatel

With the recent launch of Ubigi, a brand dedicated to users of the Internet of Things (IoT), Transatel aims to prove that a single concept and a single technical framework can be relevant to cover several market segments at once. As Jacques Bonifay, CEO and founder of Transatel writes, these segments can be as different as the automotive sector and consumer electronics.

Ubigi: one framework, many solutions

Ubigi offers prepaid cellular connectivity for the connected car, enabling Wi-Fi on board and infotainment services for companies such as Jaguar Land Rover in the UK, Germany and Italy. The same brand offers attractive prepaid bundles for more than 140 destinations to owners of selected models of Asus, Acer, Surface, Lenovo, and Vaio sold in the US, Japan, and Europe.

Just last week, Transatel announced the availability of the Ubigi eSIM for all compatible devices, including the new iPhone XS and XR: a Ubigi profile can be directly downloaded via the dedicated page here. One of the very few mobile operators worldwide ready to provide for eSIM technology, and among the even tighter circle of network-agnostic global SIMs, Ubigi demonstrates just how versatile an IoT MVNO (mobile virtual network operator) can be. Ubigi is now adding ‘SIM-only’ capabilities to the catalogue, via eSIM profiles.

Last, a white-labeled Ubigi can offer the same global, cost-efficient, “instant-on”, “always connected”, and user-friendly cellular service under a distributor’s or an OEM’s original brand: the end-to-end service can be entirely rebranded in a matter of weeks, from app and website to cellular provisioning and customer care.

Aircraft manufacturers and car OEMs are the new MVNOs

The rise of global IoT MVNOs reflects the benefits of cellular technologies, when it comes to connecting things. When security is a major concern, naturally encrypted cellular communications are the best fit. When the projected level of data transmission is high, cellular networks are not only indicated, but frankly the only option.

Consequently, when Airbus was looking for a partner to feed Skywise, the open data platform for predictive maintenance, with in-flight data from its aircraft all over the world, they also chose Transatel as their enabler. This use case of M2M (machine-to-machine) connectivity also falls into the category of IoT MVNOs, where airlines play the role of end-users, and the aircraft manufacturer the role of MVNO.

Why are car manufacturers becoming mobile operators?

eSIM technology is bringing flexibility to the IoT, but cannot, on its own, answer all the market’s requirements. For example, until now, car manufacturers wishing to enrich their new models with cellular connectivity had no easy option, if they wished to go global. To remain cost-effective, they had to negotiate access to mobile operators’ networks, either country by country, or region by region. Thus, they faced additional costs from repeated integrations, and probable inconsistencies of service, from a global perspective.

In the automotive sector especially, SOTA (software over-the-air) updates are critical to avoid recalls of hundreds of thousands of cars into dealerships. Enablers such as Transatel, thanks to a zero-rating option, can ensure software updates take place instantaneously, worldwide, entirely unnoticed and at no cost for the consumer.

For these specific reasons, among others, IoT MVNOs have an economic and industrial role to play, which cannot easily be accommodated by Mobile Network Operators (MNOs) directly. As always, the light, innovative, flexible and adaptative solutions offered by alternative players provide oxygen and new opportunities to the market.

The author of this blog is Jacques Bonifay, CEO and founder of Transatel

About the author

Jacques Bonifay is the CEO and founder of Transatel. He is also president of MVNO Europe and president of Alternative Télécom. His company, established in 2000, has a track record of over 170 MVNO launches worldwide, and is a leading European enabler of MVNOs. Chosen by Microsoft to enable their “Always Connected PCs” in 2014, the company has since then been successfully deploying cellular technologies in the IoT.

Comment on this article below or via Twitter: @IoTNow_OR @jcIoTnow

RECENT ARTICLES

HUAWEI IdeaHub S2 launched for smart office and education

Posted on: August 16, 2022

Beijing, China. 16 August, 2022 – On August 8, 2022, CCTV news joined Huawei at the Intelligent Collaboration 2022 new product launch, which officially released the HUAWEI IdeaHub S2 – the HarmonyOS collaboration flat panel. The IdeaHub S2 is another success to add to Huawei’s portfolio of innovative, creating better value for customers.

Read more

Nordic-powered smart utility access cover offers anti-theft protection and detects open/close events

Posted on: August 16, 2022

Oslo, Norway – China-based Jian-IOT has launched a smart utility access cover that can detect when the cover has been opened or closed, records water level and temperature data, identifies any damage, and includes an anti-theft system that tracks the current location of the device. The ‘Integrated Intelligent Manhole Cover’ employs Nordic’s nRF52832 SoC to both act

Read more
FEATURED IoT STORIES

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, home automation using iot is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more

5 challenges still facing the Internet of Things

Posted on: June 3, 2020

The Internet of Things (IoT) has quickly become a huge part of how people live, communicate and do business. All around the world, web-enabled devices are turning our world into a more switched-on place to live.

Read more

What is IoT?

Posted on: July 7, 2019

What is IoT Data as a new oil IoT connectivity What is IoT video So what’s IoT? The phrase ‘Internet of Things’ (IoT) is officially everywhere. It constantly shows up in my Google news feed, the weekend tech supplements are waxing lyrical about it and the volume of marketing emails I receive advertising ‘smart, connected

Read more
IoT Newsletter

Join the IoT Now online community for FREE, to receive: Exclusive offers for entry to all the IoT events that matter, round the world

Free access to a huge selection of the latest IoT analyst reports and industry whitepapers

The latest IoT news, as it breaks, to your inbox