Arm reaches out to retailers with offer to unify and manage siloed customer and in-store IoT data

Arm has revealed a full, “easy to deploy” retail solution that is said to enable retailers to securely consolidate, unify and manage their previously siloed digital customer data and physical in-store (Internet of Things) IoT data to provide more personalised offers, build brand loyalty and drive better operations.

The solution combines Arm’s Pelion IoT and Arm Treasure Data CDP to help retailers break down data silos and obtain a holistic view of their shopper’s path to purchase. The benefits happen when all of the customer data and in-store IoT data is responsibly collected, unified and made accessible to the right stakeholders.

Charlene Marini, vice president of ISG Strategy, discusses how this solution empowers retailers with the ability to better leverage their data for personalised marketing campaigns, improved customer service, and optimised merchandise and in-store placements in her blog.

Charlene Marini

Arm will also be showcasing this solution at our booth at NRF (Booth #1325) in New York on January 13-15.

The solution reportedly enables retailers to securely consolidate, unify and manage physical in-store IoT data and digital customer data to obtain a holistic view of the shopper experience. Retailers can provide a single shopper experience across digital and physical properties that increases brand loyalty and enables tailored customer engagements.

To achieve this, Arm is partnering with Reflexis, a provider of store execution software. They aim to enable retail store associates to undertake actionable tasks based on real-time IoT data from the solution.

Comment on this article below or via Twitter: @IoTNow_OR @jcIoTnow

FEATURED IoT STORIES

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, iot home automation is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more
RECENT ARTICLES

Partnership with Nokia helps Clavister expand in Australia

Posted on: January 19, 2022

Ornskoldsvik, Sweden. 19 January, 2022 – Clavister, a provider of European carrier-grade cybersecurity solutions for mission-critical applications, announced an order intake from a Railway Infrastructure company in Australia

Read more

Wi-Fi 6E trial in Turkey hailed a success by Turk Telekom

Posted on: January 19, 2022

London, UK. 19 January, 2022 – Wireless Broadband Alliance (WBA) member, Turk Telekom, announced the successful completion of Wi-Fi 6E trials designed to demonstrate how the technology can be used to enhance speed and capacity in a variety of different end-user scenarios. Wi-Fi is vital to the success of Turk Telekom, who has the Wi-Fi footprint in

Read more