Network operators with 5G technology to be ‘vital players’ in sports and esports ecosystems, says new research

According to research conducted by Ovum for Amdocs, a provider of software and services to communications and media companies, 94% of network operators in Europe intend to deliver new 5G enterprise services to major live sports and esports event organisers. This is intended to help improve the fans’ experience and drive efficiencies inside the stadiums.

Operators view sports events such as the 2020 Euros and Tokyo Olympics as an opportunity to create new enterprise services grounded in 5G communications. For example, 88% of European operators taking part in the study plan on offering IoT-related technology and services to tournament organisers in order to create efficiencies in stadium management.

Over half (59%) plan to offer services that will improve the fan experience inside the sporting arena. This will include the ability to order food and beverages via mobile devices.

According to the research, European operators anticipate clear overall commercial benefits from supporting major sports events with 5G. Nearly half (48%) say that 5G will boost their enterprise business and 47% believe that it will drive growth in terms of the average revenue per user (ARPU).

European operators are also optimistic about the impact of 5G on sports-related businesses, particularly those that operate in the media space. More than half (53%) believe 5G will drive mainstream adoption of virtual reality services and 47% believe 5G will drive growth in sports TV subscribers.

The research surveyed C-level and other senior decision makers from 60 of the world’s 100 largest operators, including operators in Europe.

Partnerships offer a road into the sporting arena

To capitalise on their 5G investments, European operators will be relying on industry partnerships as they play a bigger role in sports and esports events. Three quarters (76%) plan on creating new partnerships with broadcasters and OTT service providers in their search to transform the delivery of sports coverage to consumers. Virtual reality will also play a part in this new experience, with 59% looking to partner with virtual reality app providers.

In addition:

  • 65% of European operators seek partnerships with tournament organisers
  • 59% of European operators plan to create partnerships with device manufacturers
  • 53% of European operators want partnerships with social media companies
  • 47% of European operators intend to create partnerships with augmented reality app providers
Gary Miles

“Operators see both short-term benefits in supporting sports with 5G, including growth in ARPU and their media business line, as well as longer-term benefits, such as enhanced brand appeal among younger demographics,” said Gary Miles, chief marketing officer, Amdocs.

“Furthermore, working with new types of partners on 5G and sports will give operators a vital role in a new digital business ecosystem. Out of a multitude of potential 5G use cases, our research shows that sports and esports is certainly among the most compelling.”

Network design and challenges

 When European operators were asked about anticipated network-related challenges regarding new 5G services for sports and esports, the main concern cited by three quarters (76%) of the operators centred on delivering the required levels of capacity and connectivity to support live HD video.

Indoor coverage at stadiums was also seen as a major challenge by more than a third (36%). In terms of IT-related challenges, end-to-end management of sports-related services was regarded as a key challenge by 64% of European operators. This was followed by scalability of business and operational support systems (BSS/OSS) cited by 42% of the operators.

To help address these challenges, 59% of European operators see virtualised/cloud RAN (radio access network) as the most important aspect of network design needed to deliver new 5G services and the first they plan to deploy. This architecture can provide more flexible, cost-effective, and highly distributed radio network coverage, while concentrating much of the RAN functionality away from the main venue. On the IT front, 76% of European operators see big data platforms, which can help assure quality of service and provide capabilities to continuously personalise services to customers, as the most critical to have.

“Given the massive investments that operators are pumping into 5G, their ability to monetise 5G to the fullest will be critical,” said Julian Bright, senior analyst at Ovum’s Intelligent Networks team. “To succeed in that, they need to keep sight of the commercial drivers and priorities when designing, planning and deploying their new networks and services.

They also need to ensure their IT environment can support the new architectures, standards and business models. According to our research, extensive systems upgrade and replacement, as well as reskilling of staff, will most likely be required to manage this exciting, yet complex transition.”

Comment on this article below or via Twitter: @IoTNow_OR @jcIoTnow


DANA bolsters financial inclusion in Indonesia with HERE Technologies

Posted on: August 9, 2022

Jakarta, Indonesia. 04 August, 2022 – HERE Technologies, the location data and technology platform, announced that DANA, one of Indonesia’s digital wallet services, is utilising HERE location services to bolster inclusive financial services in the country.

Read more

Putting fleets in the fast lane: AT&T Fleet Complete launches FC Hub, a suite of next-gen fleet management tools

Posted on: August 9, 2022

Dallas, United States. 05 August, 2022 – Fleet Complete is introducing AT&T Fleet Complete FC insights solution suite, a big data IoT platform with web and mobile apps for fleets to monitor and manage all aspects of their mobile operations.

Read more

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, home automation using iot is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more

5 challenges still facing the Internet of Things

Posted on: June 3, 2020

The Internet of Things (IoT) has quickly become a huge part of how people live, communicate and do business. All around the world, web-enabled devices are turning our world into a more switched-on place to live.

Read more

What is IoT?

Posted on: July 7, 2019

What is IoT Data as a new oil IoT connectivity What is IoT video So what’s IoT? The phrase ‘Internet of Things’ (IoT) is officially everywhere. It constantly shows up in my Google news feed, the weekend tech supplements are waxing lyrical about it and the volume of marketing emails I receive advertising ‘smart, connected

Read more
IoT Newsletter

Join the IoT Now online community for FREE, to receive: Exclusive offers for entry to all the IoT events that matter, round the world

Free access to a huge selection of the latest IoT analyst reports and industry whitepapers

The latest IoT news, as it breaks, to your inbox