IoT and analytics – An unlikely love story

Darryl Martin

By now, everyone’s heard of the IoT, or the Internet of Things, whether through fear-mongering articles on the internet about how toasters are going to spy on you or through advertisements on TV for ‘smarter homes’ which will, seemingly, be completely integrated with you and your lifestyle (and your cat’s, if some adverts are to be believed). However, Darryl Martin says while it may be confusing to look past the fantastical information out there on the IoT, it will actually have another aspect to it once it becomes even more mainstream than it already is: analytics.

Data

Imagine how much data Facebook receives every time you log in and scroll through your timeline, liking this and commenting on that. A ton, right? Now imagine the same thing, but it’s your ‘smart home’ monitoring everything that you interact with, and how you do so.

This could be the future of the IoT, and, if so, it’ll flood data-gathering companies with tons of collected data about user’s habits, likes and dislikes, etc. In short, the IoT should be taken seriously as a concept and an actual reality, because that’s what it’s becoming and it can actually be useful in a business sense.

Business

“If you’re going to make the IoT work with your business, then you have to stop thinking of it as just cool technology, like the newest iPhone or a unique model of TV,” Eloise Hale, a tech journalist at WriteMyX and Britstudent, states, “since it’s actually a viable business opportunity right now. It’s not in ten years, or five years, or even next year; right now, some companies are receiving streams of information from the IoT in homes and offices where it has already been implemented, and that’s where the ‘magic’ lies.” To take advantage of these opportunities, once you’ve realised they’re actually there and quite serious, there’s a couple of things you can do.

Focus

In order to focus on the IoT, since it would admittedly be unwise to make it into a company-wide scramble, creating a small team of individuals interested in and willing to learn about the IoT – or already experienced with it, if at all possible – would be the best idea, to make a start on your business’ focus shift. Educating yourself is obviously the first step, but you’ve begun to take that step just by reading this article. Your team should look into all the opportunities you can find with the IoT, especially regarding data and analytics, if that is something your business can profit from.

Know what you need

“You’ve set up a data collection system, with the help of the IoT – great! But what do you do now?” Asks John Bryan, a IoT blogger at NextCoursework and Australia2write. “This is a problem that a lot of companies face, since they’re left to sift through all of this data with no end plan or goal for what to do with it. For many businesses, they jump at the sound of ‘data collection’ and ‘analytics’ without preparing for the onslaught of data which will actually come from their efforts.

Make sure you employ the right people and ask for the right sets of data, which you can actually use, because wasted data is wasted time, resources and, most importantly, profit, which could’ve been put somewhere else by a more competent team.” Don’t go crazy with the data that you collect, and make sure that you know what you need before you start – don’t be afraid to put off your IoT integration for a while to collect your ideas and make a plan, because being structured and organised will help you a lot in the long run.

Conclusion

The IoT and analytics can benefit a lot from each other, although you probably wouldn’t think that from having a simple layman’s knowledge of the IoT. If your business needs the data, and you can cultivate a team who will be able to handle both it and the collection of it, then working with the IoT could be a great opportunity for your business. However, if you’re completely unused to analytics and data, the IoT isn’t a great place to start. If your heart is dead-set on it, then perhaps employing some more experienced people would be a start, but, in any case, make sure that you know what you want when you partner the IoT and analytics, or it could get very messy very quickly.

The author is Darryl Martin

About the author

Darryl Martin is a professional proofreader at Academicbrits and PhD Kingdom who has been involved in many projects related to Marketing and Information Technology. His creativity has no limits and his main purpose is to find solution to any problem. Also, he blogs at Essay Help.

Comment on this article below or via Twitter: @IoTNow_OR @jcIoTnow

RECENT ARTICLES

What Matter? – The newly smart home standard

Posted on: December 2, 2022

Matter is an industry-unifying IoT wireless network standard that still needs to be released. It strives to become a reliant, frictionless, safe communication basis for connected objects. The project was announced and started in 2019. By utilising a specific collection of IP-based networking technologies, initiating with Thread, wi-fi, and Ethernet, Matter is a platform built

Read more

Ericsson, Thales launches IoT accelerator device connect with eSIMs for enterprises

Posted on: December 2, 2022

Ericsson’s Internet of Things (IoT) business, in partnership with Thales, launches IoT Accelerator Device Connect, a service offering generic eSIMs unbundled from pre-selected Service Providers. For the first time, enterprises have the flexibility to select one or more Service Providers easily and instantly at the time of device activation. This new business model dramatically accelerates

Read more
FEATURED IoT STORIES

The IoT Adoption Boom – Everything You Need to Know

Posted on: September 28, 2022

In an age when we seem to go through technology boom after technology boom, it’s hard to imagine one sticking out. However, IoT adoption, or the Internet of Things adoption, is leading the charge to dominate the next decade’s discussion around business IT. Below, we’ll discuss the current boom, what’s driving it, where it’s going,

Read more

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, home automation using iot is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more

5 challenges still facing the Internet of Things

Posted on: June 3, 2020

The Internet of Things (IoT) has quickly become a huge part of how people live, communicate and do business. All around the world, web-enabled devices are turning our world into a more switched-on place to live.

Read more

What is IoT?

Posted on: July 7, 2019

What is IoT Data as a new oil IoT connectivity What is IoT video So what’s IoT? The phrase ‘Internet of Things’ (IoT) is officially everywhere. It constantly shows up in my Google news feed, the weekend tech supplements are waxing lyrical about it and the volume of marketing emails I receive advertising ‘smart, connected

Read more