Transforma Insights launches to support enterprises on their Digital Transformation journey

Industry analysts Jim Morrish and Matt Hatton have announced the launch of their latest venture, Transforma Insights, a technology industry analyst firm focused on enterprise adoption of new technologies.

Technology-watchers will know Hatton and Morrish from their previous company, Machina Research, which rapidly established itself as the leading global advisory firm on the Internet of Things and Big Data. Transforma Insights, has a broader reach covering the whole of Digital Transformation.

Jim Morrish

“Across the enterprise technology market one missing component is an organisation to advise on the intersection of all of the new emerging technologies with existing enterprise processes” commented Morrish. “It’s impossible to focus on a single area of technology because they all overlap. For instance, today you can’t talk about IoT without also including discussions of AI, Product Lifecycle Management, Edge Computing and Data Sharing, amongst other things.”

The focus of Transforma Insights will be on providing decision tools for enterprise users who are engaged in their organisations’ Digital Transformation activities, whether that be project prioritisation, understanding best practice in deployments, or vendor selection. Transforma Insights will also offer comprehensive ‘total addressable market’ (TAM) forecasts for the dozen technology families that comprise Digital Transformation, alongside vendor benchmarking.

Matt Hatton

“We’re delighted to be back, with a sharpened focus on decision tools and end user needs” commented Hatton. “We have a set of new products in development which we will launch over the course of the next few months. We also have ambitious plans to expand the team rapidly.”

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