A three-step approach to successful IoT adoption

Most would agree that the adoption rate of the Internet of Things (IoT) has fallen well short of predictions. Given the proven benefits that the IoT can deliver, such as preventative maintenance and real-time asset management, it’s confounding that every company isn’t well on its way to leveraging IoT.

There are far more attempts to adopt the IoT than successes, says Terri Foudray, founder and CEO of Rumble, as well as several reasons that the IoT is not meeting or exceeding adoption forecasts. The culprits behind adoption failures include the lack of available talent, the overwhelming and complex volume of prospective vendors, the lack of a solid business case to define success, and the derailing of initiatives caused by unanticipated political and cultural pitfalls that often accompany enterprise-wide technology adoption.

Terri Foudray

IoT is more than a tech initiative

The companies that are having success with IoT adoption are those that recognise that implementing IoT solutions is a business and cultural initiative as much as, and maybe more than, a technology initiative. The approach to system wide change and adoption requires the support of outside resources, who can help overcome these pitfalls based upon their vast experience with IoT adoption initiatives.

IoT is at the heart of digital transformation and it can’t be successful without three major elements:

  1. C-level commitment: Adoption of the IoT requires C-level commitment and ongoing championship. If the initiative doesn’t have the shoulder of one or more executive team members behind it, the initiative won’t get the prioritisation it needs. It also won’t foster a willingness throughout the company to accept the change necessary to cross the finish line. C-level executives can help build the bridges within the organisation to take on a project as big as IoT adoption. The C-level champion also needs to create a climate of “fail fast and iterate.” The more IoT initiatives the company pursues, the more likely the path to success because it creates more excitement throughout the company, improves the chances of success for a few of the initiatives, and demonstrates a bigger vision than a one-and-done approach.
  2. Change agents from across the company: The company needs to establish a cross-functional and integrated team of “change agents.” These IoT soldiers need to be recognised as the drivers of the future of the company and lauded for the hard work they take on to adopt IoT. They need a charter, a structure, and authority to drive IoT adoption. They also need to be diplomats to their departments for resource commitment and cultural acceptance of the new paradigm.
  3. A system-wide IoT framework: C-level executives and the IoT committee need a framework within which to approach IoT systemwide. This framework defines the best-in-class vendor set, the prioritisation process for projects, the process for approaching and managing proof of concepts, and the decision factors to move from proof of concept to pilot and then on to production.

Only when IoT adoption is approached in this manner will we see adoption rates accelerate. For most firms, success and acceleration require a qualified third-party provider with a track record of success to lead the way.

The author of this blog is Terri Foudray, founder and CEO of Rumble.

About the author

Terri Foudray has more than 25 years’ experience in business and high tech, from strategy and development to solution consulting, marketing and entrepreneurship, to partner relationships, Terri formed Rumble because she says the future is all about real-time data and its power to increase efficiencies and drive revenue. She adds IoT architecture and implementation are complex and require a level of expertise few companies can offer. Terri is a member of CompTIA’s IoT Advisory Council, which addresses industry trends and issues affecting the rapidly evolving IoT market.

Comment on this article below or via Twitter: @IoTNow_OR @jcIoTnow


Aeris to acquire IoT business from Ericsson

Posted on: December 8, 2022

Ericsson and Aeris Communications, a provider of Internet of Things (IoT) solutions based in San Jose, California, have signed an agreement for the transfer of Ericsson’s IoT Accelerator and Connected Vehicle Cloud businesses.

Read more

Telenor IoT passes milestone of 20mn SIM cards

Posted on: December 8, 2022

Telenor, the global IoT provider and telecom operator, has experienced rapid growth over the last years and ranks among the top 3 IoT operators in Europe and among the top IoT operators in the world. The positive development is due to an accelerated pace of new customers combined with a successful growth of existing customers’

Read more

The IoT Adoption Boom – Everything You Need to Know

Posted on: September 28, 2022

In an age when we seem to go through technology boom after technology boom, it’s hard to imagine one sticking out. However, IoT adoption, or the Internet of Things adoption, is leading the charge to dominate the next decade’s discussion around business IT. Below, we’ll discuss the current boom, what’s driving it, where it’s going,

Read more

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, home automation using iot is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more

5 challenges still facing the Internet of Things

Posted on: June 3, 2020

The Internet of Things (IoT) has quickly become a huge part of how people live, communicate and do business. All around the world, web-enabled devices are turning our world into a more switched-on place to live.

Read more

What is IoT?

Posted on: July 7, 2019

What is IoT Data as a new oil IoT connectivity What is IoT video So what’s IoT? The phrase ‘Internet of Things’ (IoT) is officially everywhere. It constantly shows up in my Google news feed, the weekend tech supplements are waxing lyrical about it and the volume of marketing emails I receive advertising ‘smart, connected

Read more