Tuya Smart Enables Millions of IoT Products with Wider Networks and Partnerships in Europe

(Sponsored News) Tuya Smart brings IoT capabilities to millions of products and consumers in Europe through extensive partnerships

Tuya Smart (NYSE: TUYA), a leading global IoT Cloud platform, has established a thriving IoT ecosystem by carefully selecting partnership companies in Europe. These diverse partnerships have been chosen to offer users a well-rounded suite of IoT solutions tailored to the needs of the European consumer. 

By forging alliances with IoT market-leading players in the European IoT market, such as Supreme, Calex, Deltaco, and PVG, the Tuya platform and service ecosystem has become a one-stop destination for all smart home needs. Tuya Smart sees depending on these partnerships as a key component to increasing gains in the IoT market and bringing value to users, partner firms and the industry.

Key partners have been instrumental to Tuya to stretch its reach into the European region. For example, Tuya Smart’s strategic partnership with Supreme, the UK’s leading B2B battery and lighting distributor and a leader in the e-cigarette and vaping market, has expanded Tuya’s ecosystem reach into the consumer battery market.

Calex, a decorative lighting market leader based in the UK, is Tuya’s strategic partner. Calex opened the Experience Center featuring an IoT House in Netherlands in December 2020. This experience center acts as an interactive showcase of the key product advantages both firms offered to fit the needs of the European smart home market.

In the UK, Tuya has also worked with Link2Home, a partner with a comprehensive command of the IoT supply chain in the electrical fixture and accessories company. Through a strong manufacturing base and sales network, Link2Home has established relationships with the top home improvement stores, electrical wholesalers, and direct to consumers online throughout the globe.

Meanwhile, Tuya partners with LVWIT, a UK-based producer and distributor of professional and home LED lighting equipment, with a core focus on LED lighting and LED smart home products manufacturing. “Since the cooperation with Tuya began in 2020, we have provided over 100,000 individual intelligent lighting products to our customers. We are now able to offer our customers a smarter lighting experience, something that hasn’t previously been possible in the traditional lighting industry,” said Leo Lee, General Manager of LVWIT.

Besides the UK, Tuya has also worked extensively with Northern European brands to bring about a revolution in IoT consumer products through partnerships. In Sweden, Tuya has built a strategic partnership with Deltaco, an IT distributor with 28 brands in the Nordics region, leveraging on Deltaco’s strong, smart home product portfolio in the categories of power, light, security, and climate control. Its smart home products can be controlled on an app that incorporates Tuya’s IoT platform. Deltaco has grown rapidly to more than 100,000 users in the app and sold more than 300,000 smart home products.

Similarly in Norway, Tuya has worked with Lampemagasinet, a family-owned company specializing in lighting and lighting-related products for the Norway market. “Today if a customer walks into one of our shops and wonders what lightbulb to buy, we tell them they do not need to worry about the wattage or color temperature of the light – they can adjust that as they wish thanks to Tuya’s platform,” said Marius Johansen, the Import Manager of Lampemagasinet.

In the Netherlands, Tuya has established a strategic partnership with PVG, a market leader for paraffin heaters and mobile air conditioners, which enables them to offer for the first time a proven global single, uniform smart home solution for all PVG’s Wi-Fi products to connect to other open platforms like Google Home and Alexa. At the same time, Tuya will bank on PVG’s presence in the European smart home market to further its reach.

Working with regional partners can give all parties key competitive advantages that benefits end consumers. In Italy, Tuya has partnered with LIFE365 Italy S.p.A., a well-known import and distribution sales company of professional and consumer electronic products, whose B2B application, Homcloud, has more than 10,000 active clients.

“The in-depth cooperation with LIFE365 Italy S.p.A. will facilitate both sides to gain faster access to small and medium-sized stores in Italy, which will further improve the market share and influence of both companies in Italy and Europe at large,” said Tina Yu, General Manager of Eurasia Region from Tuya.

Also in Italy, Tuya has worked with Melchioni Ready, a company that already has a complete, safe, efficient, and smart solution in the market that can satisfy a range from individual consumers to large businesses. A common vision shared by both Melchioni Ready and Tuya is the achievement of interconnectedness of smart devices and a robust, fast, and secure cloud infrastructure that is necessary for achieving a home automation system.

By partnering with key companies in the European arena, Tuya Smart has paved the way to deliver high quality products and become a leader in the region for the smart home sector. Tuya has selected partners not only offering a wide range of products and services tailored to the needs of the European market, but selected companies that focus on delivering superior quality products and services. As IoT and smart home products gain traction in Europe, Tuya’s strategy for establishing a global and local ecosystem of IoT is starting to generate results. Tuya will continue to look for collaborations and strengthen existing ones, as it works towards the goal of making everything smart.

About Tuya Smart (Tuya Inc.)

Tuya Smart (NYSE: TUYA) is a global leading IoT cloud platform with a mission to build an IoT developer ecosystem and enable everything to be smart. Tuya is the largest IoT PaaS business in the global market of IoT PaaS in terms of the volume of smart devices powered in 2020, according to CIC. Tuya has pioneered a purpose-built IoT cloud platform that delivers a full suite of offerings, including Platform-as-a-Service, or PaaS, and Software-as-a-Service, or SaaS, to businesses and developers. Through its IoT cloud platform, Tuya has enabled developers to activate a vibrant IoT ecosystem of brands, OEMs, partners and end users to engage and communicate through a broad range of smart devices.

For more information, please visit:

Tuya’s Website, LinkedIn, Facebook, Twitter or YouTube.


9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, iot home automation is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more

Yellowfin explores the future of data storytelling and reveals the impact narrative and automation will have on business analytics

Posted on: October 27, 2021

London. 27 October, 2021 – Yellowfin, the analytics vendor that combines action-based dashboards, automated discovery, and powerful data storytelling, launches a white paper exploring ‘The Future of Data Storytelling: how narrative and automation will redefine the next decade of analytics’, offering valuable insight to organisations on the power and potential of future augmented and automated

Read more

Renesas and wolfSSL enable ready-to-use IoT security solutions based on embedded TLS stack

Posted on: October 27, 2021

TOKYO, Japan and EDMONDS. Washington, October 27, 2021 ― Renesas Electronics Corporation, a supplier of advanced semiconductor solutions, and wolfSSL, a provider of embedded security solutions, announced a multi-year licensing agreement whereby customers of Renesas’ 32-bit MCU offerings can obtain a free commercial license for the wolfSSL TLS (Transport Layer Security) stack with integrated Renesas hardware

Read more