IoT Now Magazine 2021 Q4 – Why IoT should be sold on outcomes not the cost of the service

IoT Now q4 magazine 2021

IoT has spent the pandemic becoming steadily more business-like and the look-at-me antics of earlier years are being replaced by a stronger focus on profitability. It’s about time.

Demonstrating something new and potentially transformative is a good game to play at trade shows but selling a service profitably and at volume gives a better outcome as share price rockets, bonuses accrue, and the company grows. This is an important step to take in the maturity of any technology and IoT is showing signs that it is beginning to make that transition from being the new kid on the block to the established professional.

Continue reading the Editor’s Comment on page 4


TALKING HEADS: Twilio’s Taylor Wolfe explains why the company’s customers should sell IoT on the outcomes they provide rather than the cost of the service

CASE STUDY: LivingPackets delivers packaging as a service with Twilio SuperSim

PHYGITAL IoT: Tele2 IoT's Onur Kasaba describes a new era of IoT that merges the physical and digital worlds

INTELLIGENT MOBILE DATA: Why intelligence is a ticket to future-proof IoT

ANALYST REPORT: Our 7-page analyst report, sponsored by Inmarsat and authored by Transforma Insights, describes how IoT is enabling transformation in the electricity sector

CASE STUDY: How AnsuR used Inmarsat’s Application and Solutions Provider Programme to support its visual communication systems

CASE STUDY: Inside Helix Wireless’s floLIVE single SIM global connectivity deployment

IoT SECURITY: How to get on top of the home worker security challenge



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