Kubota and Accenture establish joint venture for a more sustainable society

Osaka & Tokyo, Japan – Kubota Corporation and Accenture have formed a new joint venture company, Kubota Data Ground, Inc., to accelerate the digital transformation (DX) of the Kubota group’s business model and operating infrastructure. The new company will begin operations on September 1, 2022.

Kubota Data Ground will be a subsidiary with strategic capabilities in DX that it will use to further contribute to solutions for food, water, and environmental sustainability. In addition, the company will develop digital human resources and a cloud-based digital platform that will strengthen and upgrade existing businesses by connecting internal and external services and data.

The Kubota subsidiary will focus on promoting four key initiatives:

Creating sustainability solutions

The company will collect and analyse data related to food, water, and the environment, using it to develop more efficient business processes and create sustainable solutions.

The company will apply IoT, AI, and cloud technologies to data on crops and farmland to improve overall productivity in agriculture. In addition, the company will aim to solve food-related challenges and create new added value for the entire chain, starting with farmers through to distributors and consumers.

The company will create solutions that improve efficiency and extend use-life for pipes, treatment plants, and other urban infrastructure. It will also look to improve disaster resilience with monitoring and management platforms capable of responding to conditions throughout the water supply ecosystem.

It will also create resource recovery solutions that collect and sort waste materials and recycle them into electricity, fertiliser, and valuable metals.

Promoting business transformation

The company will use digital technology to enhance Kubota’s existing services, improve quality, and promote the efficiency and sophistication of its operations, including the development of an even safer working environment. As part of this initiative, the company will promote the establishment of smart factories that optimise efficiency and help prevent accidents by utilising data collected from RFID tags and sensors on factory equipment, vehicles and from mobile applications distributed to workers. In addition, the company will build a digital twin, which is a virtual representation of product design, development, and manufacturing. At the global level, this will speed up data-based decision-making, standardise processes, promote automation, and save labor, realising more intelligent operations.

Creating digital human resources

To promote DX, Kubota Data Ground aims to train approximately 1,000 DX specialists by the end of December 2024. This will include both highly specialised technical experts and those focused on business operations. In addition, the company will hold digital workshops for senior management and educational programs for all Kubota employees to raise digital literacy across the group. Workshops covering business operations will focus on internal and external DX case studies, providing a practical curriculum that will lead to real-world solutions.

Building a cloud-based digital transformation platform

To realise the data-driven and flexible management needed for further global expansion, Kubota Data Ground will build a cloud-based DX platform to accumulate and share internal and external data, including up-to-the-minute information on weather, crop growth, and yields. The platform will be built on Microsoft Azure. In addition, Kubota will strengthen IT governance at its 66 global sites, improve its global security risk detection system, and provide training for overseas security personnel to achieve a higher level of security globally.

Yuichi Kitao, president and representative director of Kubota Corporation, says “Since its foundation, Kubota has been working to solve social issues related to the essential needs of food, water, and the environment. In recent years, food and water shortages, climate change, and other global issues have been presenting increasingly complex and diverse challenges.

These challenges require holistic solutions that leverage digital technology. As part of its commitment to being a platform provider that supports life, the well-being of society, and a sustainable environment, Kubota will take on the challenge of contributing to these solutions while still achieving business growth. With this joint venture with Accenture at the lead, we will accelerate the development of new solutions, strengthen our business foundation, and continually create corporate value.”

Atsushi Egawa, who leads Accenture’s business in Japan, says “Our goal is to create 360° value for all our stakeholders – our clients, people, shareholders, partners, and communities. Kubota is a leader in addressing global issues in the areas of food, water, and the environment, so this joint venture embodies the combined ambition and philosophy of our two companies. Together we will continue to strive towards a sustainable society by fully leveraging our strengths, including the utilisation of data, cloud, and AI, as well as the development of people who specialise in digital transformation.”

Comment on this article below or via Twitter: @IoTNow_OR @jcIoTnow.

RECENT ARTICLES

Axiomtek launches compact DIN-rail IIOT gateway for data driven energy

Posted on: November 30, 2022

Axiomtek, a world-renowned specialist relentlessly devoted in the research, development, and manufacture of series of innovative and reliable industrial computer products of high efficiency is pleased to announce the ICO120-E3350, an extremely compact industrial IoT gateway powered by the Intel Celeron processor N3350 (codename: Apollo Lake-M). The ruggedised designs feature fanless operation, -40°C to 70°C

Read more

Semtech, AWS to create low-power IoT track and trace services with LoRa cloud geolocation

Posted on: November 30, 2022

Please replace the release with the following corrected version due to multiple revisions to the Forward-Looking and Cautionary Statements.

Read more
FEATURED IoT STORIES

The IoT Adoption Boom – Everything You Need to Know

Posted on: September 28, 2022

In an age when we seem to go through technology boom after technology boom, it’s hard to imagine one sticking out. However, IoT adoption, or the Internet of Things adoption, is leading the charge to dominate the next decade’s discussion around business IT. Below, we’ll discuss the current boom, what’s driving it, where it’s going,

Read more

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, home automation using iot is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more

5 challenges still facing the Internet of Things

Posted on: June 3, 2020

The Internet of Things (IoT) has quickly become a huge part of how people live, communicate and do business. All around the world, web-enabled devices are turning our world into a more switched-on place to live.

Read more

What is IoT?

Posted on: July 7, 2019

What is IoT Data as a new oil IoT connectivity What is IoT video So what’s IoT? The phrase ‘Internet of Things’ (IoT) is officially everywhere. It constantly shows up in my Google news feed, the weekend tech supplements are waxing lyrical about it and the volume of marketing emails I receive advertising ‘smart, connected

Read more