impacX partners with Gatorade to introduce revolutionary smart Gx bottle

Yoav Hoshen of impacX

impacX, the Internet of Packaging company that provides a full end-to-end connected experience for water, vitamins, supplements and CPG brands through an Internet of Things (IoT) smart packaging platform, announced a partnership with global sports fuel brand Gatorade. The result: Gatorade Smart Gx bottles powered by impacX’s science and technology.

At the heart of this partnership is the “connected experience” a new and personal way for Gatorade Smart Gx bottle consumers to interact with the physical product. impacX’s patented smart cap technology transforms reusable bottles into a smart, digital device that, tracks and collects hydration data for the user while calculating beverage intake based on the user’s profile and sport activity when paired with the accompanying Gx app. This innovation encourages hydration with intelligent reminders that are triggered by sensors located within the bottle’s cap that detect the level of liquid inside the bottle.

“We’re excited to partner with an international brand such as Gatorade,” says Yoav Hoshen, co-founder and senior vice president of impacX. “At impacX, we empower consumers through our digital and personalised solutions to help them track their own hydration and wellness needs. We strive to be leaders of the smart hydration space and are dedicated to technology that brings a robust and well-rounded product for our customers and partners.”

The smart bottle technology benefits both customers and the brands. Customers gain insights from a user-friendly mobile app that coaches them to achieve their hydration and wellness goals once they have entered personal information catered to their current fitness and health journeys. The technology inside the users’ Smart Gx bottle also shows a progress gauge that reminds and coaches them when they should take another sip, when their bottle is empty, how many more ounces they need to consume, and more. Meanwhile, brands receive access to customer and usage insights using impacX’s unique smart hydration platform.

“We have been searching for an innovative technology company to partner with that can deliver personalised daily hydration recommendations and change the way athletes hydrate and fuel,” says Drew Palin, senior director of innovation at Gatorade. “impacX has created a smart packaging technology that precisely meets our needs. This new partnership represents the future of packaging and has the potential to improve athlete engagement.”

The Gatorade Smart Gx bottle powered by impacX is currently available in black and has the option for personalisation. It comes in a kit including the bottle, a four pack of Gx pods, two Gx Sweat Patches, and is available now for $69.99 USD here.

impacX was founded in 2015 and has two main product lines: Water.io the smart hydration platform, and Vitamins.io an innovation platform for vitamins and supplements for tracking, reminding, and re-ordering.

To learn more about impacX, visit here.

Comment on this article below or via Twitter: @IoTNow_OR @jcIoTnow

RECENT ARTICLES

Get a US$50 Amazon voucher for sharing your IoT brand knowledge

Posted on: March 28, 2024

We want to know what you know about the IoT space. Just 3 minutes could earn you a US$50 Amazon digital gift card!

Read more

Enhance EV charging performance with cellular connectivity

Posted on: March 28, 2024

Electric vehicles (EVs) are steadily growing their market share at the expense of internal combustion engine vehicles. The growth is fuelled by several factors. Perhaps most importantly, prices for EVs have started to drop as competition in the industry is intensifying. New players and models are emerging, prompting several established EV makers to lower their

Read more
FEATURED IoT STORIES

What is IoT? A Beginner’s Guide

Posted on: April 5, 2023

What is IoT? IoT, or the Internet of Things, refers to the connection of everyday objects, or “things,” to the internet, allowing them to collect, transmit, and share data. This interconnected network of devices transforms previously “dumb” objects, such as toasters or security cameras, into smart devices that can interact with each other and their

Read more

The IoT Adoption Boom – Everything You Need to Know

Posted on: September 28, 2022

In an age when we seem to go through technology boom after technology boom, it’s hard to imagine one sticking out. However, IoT adoption, or the Internet of Things adoption, is leading the charge to dominate the next decade’s discussion around business IT. Below, we’ll discuss the current boom, what’s driving it, where it’s going,

Read more

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, home automation using iot is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more

5 challenges still facing the Internet of Things

Posted on: June 3, 2020

The Internet of Things (IoT) has quickly become a huge part of how people live, communicate and do business. All around the world, web-enabled devices are turning our world into a more switched-on place to live.

Read more