Tuya debuts BornSmart campaign with UK partners Phopollo, LVWIT, Calex and Devola

Tuya Smart, a IoT development platform service provider, collaborated with four of its U.K. partners Phopollo, LVWIT, Calex and Devola for a social media campaign to promote smart home living styles in the U.K.

Tuya’s marketing campaign BornSmart aims to provide Tuya’s global partners with the opportunity to showcase their smart products in their local markets through eye-catching and interactive ways on social media. The campaign is designed to take place in over 10 countries, including but not limited to the U.S., Spain, Germany, India, Thailand, Mexico, and Brazil.

Founded in 2007, Phopollo is a brand of smart lighting products. For the BornSmart campaign, the company introduced its LED strip light, the Phopollo 20m LED lights to consumers. The lights can be controlled via the Tuya-enabled App and are also compatible with both Amazon Alexa and Google Assistant. With the built-in timer function, consumers can set the lights to turn on and off automatically every day. In addition, the LED light strip can be easily cut along the cutting marks, so consumers can customise it to fit their needs.

Calex, the flagship-brand of Electro Cirkel Retail B.V., is renowned and influential in the decorative lighting field. Being the company to introduce filament LED bulbs in Europe, Calex promotes three products for young gaming consumers. Its multi-color light combination, including ambient light, two-length-options of LED lightstrings and moodlight, allows consumers to easily DIY at home and decorate their comfortable gaming corner. Consumers can set different scene modes through the Tuya-enabled Calex App, and change the color of the combined lights via Amazon Alexa, Google Home and Apple’s Siri, perfectly adapting to consumers’ moods, the home environment and the upcoming holiday atmosphere.

In addition, Calex also presented its smart doorbell during the BornSmart campaign. This product has a small size but is equipped with a full installation kit including a wireless Chime. Consumers can achieve voice communication and other functions through the Tuya-enabled Calex App.

Energy-saving is not just about lighting. Devola is a appliances brand that leverages smart technologies in its home heating range. With 1.5kw of heating power, the Devola 1.5Kw Wi-Fi glass electric panel heater can heat any room in the house thanks to the fast heating elements for faster heat production and dispersion which significantly improve energy efficiency. Compatible with Wi-Fi, the panel heater can be controlled via the Tuya-enabled App or by voice command via Amazon Alexa or Google Assistant.

The smart home industry in the U.K. is witnessing rapid growth. According to Statista, the current household penetration in the U.K. is 45.8% and is expected to hit 84.8% by 2026, with a projected market volume of [$14.24 billion (€13.81 billion)] by 2026. Furthermore, the U.K. government released new plans in 2020 to deploy smart metres in homes across the region, guaranteeing that consumers may save money on their energy bills and carbon emissions. Such regulations are encouraging people to continuously leverage smart devices, thereby significantly impacting market growth.

Recognising the rising opportunity, Tuya further enabled a variety of smart products with local U.K. enterprises including Supreme, and TCP, and collaborated with iHelios on all-in-one smart home solutions. Joining hands with Tuya means joining an ecosystem with abundant IoT resources. Tuya provides technical support and offers tailorable and integrated solutions to developers of different backgrounds, demands, and R&D resources. These solutions enable developers to achieve product smartisation and bring products to market efficiently and cost-effectively.

Tuya Smart continues to expand its partnerships and smart technology offerings in the U.K. and has continuously tried to grow its businesses in other regions. These diverse partnerships have not only made the Tuya platform a one-stop destination for all smart home needs, but they have also helped Tuya bring more value to users, business partners, and the IoT industry.

For more information about the BornSmart campaign, please visit Tuya Smart’s official LinkedIn page.

Comment on this article below or via Twitter: @IoTNow_OR @jcIoTnow

RECENT ARTICLES

What Matter? – The newly smart home standard

Posted on: December 2, 2022

Matter is an industry-unifying IoT wireless network standard that still needs to be released. It strives to become a reliant, frictionless, safe communication basis for connected objects. The project was announced and started in 2019. By utilising a specific collection of IP-based networking technologies, initiating with Thread, wi-fi, and Ethernet, Matter is a platform built

Read more

Ericsson, Thales launches IoT accelerator device connect with eSIMs for enterprises

Posted on: December 2, 2022

Ericsson’s Internet of Things (IoT) business, in partnership with Thales, launches IoT Accelerator Device Connect, a service offering generic eSIMs unbundled from pre-selected Service Providers. For the first time, enterprises have the flexibility to select one or more Service Providers easily and instantly at the time of device activation. This new business model dramatically accelerates

Read more
FEATURED IoT STORIES

The IoT Adoption Boom – Everything You Need to Know

Posted on: September 28, 2022

In an age when we seem to go through technology boom after technology boom, it’s hard to imagine one sticking out. However, IoT adoption, or the Internet of Things adoption, is leading the charge to dominate the next decade’s discussion around business IT. Below, we’ll discuss the current boom, what’s driving it, where it’s going,

Read more

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, home automation using iot is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more

5 challenges still facing the Internet of Things

Posted on: June 3, 2020

The Internet of Things (IoT) has quickly become a huge part of how people live, communicate and do business. All around the world, web-enabled devices are turning our world into a more switched-on place to live.

Read more

What is IoT?

Posted on: July 7, 2019

What is IoT Data as a new oil IoT connectivity What is IoT video So what’s IoT? The phrase ‘Internet of Things’ (IoT) is officially everywhere. It constantly shows up in my Google news feed, the weekend tech supplements are waxing lyrical about it and the volume of marketing emails I receive advertising ‘smart, connected

Read more