HERE Technologies, a location data and technology platform, has announced that its enterprise-grade anonymisation tool is now available for businesses to utilise in self-hosted development environments. HERE Anonymiser processes real-time and historical location data, making it possible to preserve data privacy while unlocking business value. Location data is particularly privacy sensitive with its spatial and temporal components.
The extension of HERE Anonymiser for self-hosted environments gives customers full control of personal location data before it leaves their facility. This capability helps instill trust among value-chain participants by enabling data processing in compliance with privacy regulations such as the European Union’s General Data Protection Regulation (GDPR), the California Privacy Rights Act (CPRA) and the Japanese Act on the Protection of Personal Information (APPI).
HERE Anonymiser offers companies the flexibility to be used with or without an internet connection, on-premises, hybrid and in public cloud (AWS, Azure, or Google) environments.
“Privacy risk mitigation and full compliance with data privacy regulations are essential for companies,” says Remco Timmer, vice president of product and technology at HERE Technologies. “At the same time, the ability to anonymise data in a trusted and efficient manner can be turned into a competitive differentiator for businesses with global operations and customer bases.”
HERE Anonymiser is used by customers in multiple markets. Safeguarding personal information is especially important for the retail, telecommunications, automotive, and transportation and logistics sectors. HERE Anonymiser joins a suite of core location services offered by HERE for self-hosted environments (traffic and routing services, map rendering, positioning, geocoding and search, more).
Data privacy is fundamental to HERE. The company is the mapping technology companies to achieve HITRUST Risk-based, 2-year (r2) Certified status, ISO/IEC 27701:2019 certification, in addition to its ISO 27017 and 27018 certifications for the provision and use of cloud services.
HERE customers include nearly every global automaker, providers in e-commerce, transportation and logistics, and public sector agencies worldwide. HERE is the global market provider for automotive-grade maps designed to power navigation, advanced driving assistance (ADAS) and automated driving systems.
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