DFI, a global supplier of embedded systems and industrial computer (IPC) solutions, is setting its sights on long-term endeavors within the Southeast Asian market. DFI has announced that it will sign an agreements with six local distributors, among them Dynalog Limited. The aim is to expedite market expansion and capitalise on prospects within India’s industrial automation, networking, defense, transportation, smart cities, and other sectors.
The collaboration facilitated by DFI aims to achieve two main objectives: increase “brand awareness” and “market share” in India. Dynalog has over 30 years of experience in automation solutions and a market presence covering all of India. Technics is an Indian automation solutions provider with a focus on the industrial automation and IoT markets and occupies an important position in Northern India. Alltronix, Avihs, and Netport are involved in the southern region of India, while LUBI Electronics is an automation solutions provider in India with a focus on the embedded systems market.
Since prime minister Narendra Modi took office, India has promoted industrial transformation policies such as “Make in India.” With a population of over 1.4 billion, India offers immense domestic market opportunities and has become one of the emerging economies in recent years. In 2022, India’s GDP (gross domestic product) grew by 6.7%, surpassing the UK to become the fifth-largest economy globally, and it is expected to have a chance to rank among the world’s top three economies in the future.
According to DFI president Alexander Su, India has become a fiercely contested territory for industries worldwide, particularly with the government’s focus on the “Make in India” policy.
DFI participated this year at “Automation India 2023, the largest international automation exhibition in Southeast Asia and South Asia, further demonstrating its commitment to deepening its presence in the local market.
Given the changing global economic landscape and the implementation of economic policies like the Regional Comprehensive Economic Partnership (RCEP), Southeast Asia has become a significant driving force for global economic growth in 2022 and this year. Therefore, apart from India, DFI plans to expand its presence in other countries to strengthen its connections with various Southeast Asian markets and further enhance its brand influence.
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