The world is digitising at tremendous speed, powered by the rise of connected machines and all kinds of Internet of Things (IoT) devices.

Anyone following the markets related to the Internet of Things has seen the forecasts of tens of billions of connected devices, trillions of dollars of economic impact and the transformation of multiple industries.

Only 1% of CIOs indicated any kind of blockchain adoption within their organisations, and only 8% of CIOs were in short-term planning or active experimentation with blockchain, according to Gartner‘s 2018 CIO Survey. Furthermore, 77% of CIOs surveyed said their organisation has no interest in the technology

One of the biggest challenges marketers face today is customer acquisition and retention, says Adam Mittelberg is chief marketing officer of DataBlockChain.io.

As Telefonica says, Blockchain is the keystone of cryptocurrencies. And cryptocurrencies are inherently linked to the Internet of Things (IoT).