Driving New Business Value with the Internet of Things

On-demand version

According to analyst firm IDC, consensus is in – over 90% of global manufacturers report that IoT is ‘strategic’ or ‘transformational’ to their business and have deployed or plan to deploy connected systems in the next 12-24 months. With endless opportunities to innovate using the IoT, manufacturers often start their journeys with asset monitoring and service to capture early value.

Where are they going from there to extend this value across functions to marketing and sales, product development, and beyond by leveraging the data they already collect? In this webinar, PTC will share top IoT use cases based on hundreds of customer interactions to showcase the creative ways manufacturers are capitalising on the IoT opportunity to drive business value across the enterprise.

This webinar will teach you:

  • Insight into the current state of IoT adoption in Manufacturing
  • How to advance IoT Journeys that begin with asset monitoring
  • Use cases that drive value across marketing and sales, product development, manufacturing, service, IT, and end customers
  • Future impact of Augmented Reality on the IoT in Manufacturing



Markus Hannen,
Vice President,
Pre-Sales & Market Development EMEA

Markus Hannen began his education by training as a factory mechanic. He then went on to acquire a mechanical engineering degree from the Gerhard Mercator University in Duisburg.

Mr. Hannen has been employed by PTC since 1999, where he began his career as a PLM application engineer. In 2005, he took over the direction of the European Competence Center for the automobile industry. Since 2014, Markus Hannen has held the position of Vice President of the PTC iCenter Organization, responsible for Pre-Sales and Market Development in EMEA.

Jeremy Cowan,
Editorial Director & Publisher,
IoT Now & VanillaPlus

Jeremy Cowan is Editorial Director of a publishing group that has specialised in the IT, Hi-Tech and Telecoms industry for the last 14 years. He currently oversees the global specialist title, IoT Now, which focuses solely on the IoT and its impact to the enterprise adopters. Jeremy has been working closely with Industry Analysts over the last two years to produce a set of definitive guides to starting out in IoT.

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IoT Now News - How to run an IoT enabled business

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