AT&T drives IoT innovation
Our goal with AT&T Drive is to bring together the top players in the industry to collaborate and accelerate innovation for end users. We want to give connected car drivers access to IoT applications that provide enhanced in-car experiences while continuing to focus on driver safety.
It’s hard to overstate the importance of the safety features. They include vehicle-to-vehicle communication and vehicle-to-infrastructure services. This combination creates an awareness zone around the driver’s car that helps drivers anticipate and respond more rapidly, and appropriately, to potentially dangerous situations.
The connected car opportunity
Increasingly, drivers will simply expect cars – like most other things that they own or use – to be connected to the Internet.
- Machina Research estimates that at the end of 2014 there were approximately 125 million M2M connections in the automotive sector globally. By 2024, this will have grown to 1.2 billion, representing a CAGR of 23%.
- Machina Research estimates that at the end of 2014 there were approximately 125 million M2M connections in the automotive sector globally. By 2024, this will have grown to 1.2 billion, representing a CAGR of 23%.
- The arrival of Big Data, the Cloud, 4G and dedicated machine-centric provisioning platforms means that the telecom industry has some new tools to offer the automotive sector. The last few years have marked a sea-change due to one key factor: the advent of increasingly ubiquitous access to broadband networks. This allows the intelligence to reside on the network rather than on the device itself. The next five years may herald the shift from offline to online intelligence.
- The next generation of car purchasers simply won’t accept unconnected cars. It will seem natural to be able to access web applications and content from the driver’s seat, albeit in ways that are appropriate to an in-car context.
- In the near future, the idea that incar users should only have access to media content that they physically brought with them into the vehicle, or broadcast media not targeted to their specific preferences, will seem quaint.
