Qualcomm introduces new platform naming structure as ‘processor’ doesn’t capture its anthology of technology

Over the coming months, Qualcomm Technologies will roll out changes and updates to our product brand positioning to best articulate the value of our technology and products for our customers and their end users.

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Qualcomm Technologies stops calling Snapdragon a processor, preferring ’platform’ to represent its solutions suite

Over the coming months Qualcomm is to roll out changes and updates to its product brand positioning to better articulate the value of Qualcomm’s products.

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