Despite being in its infancy, augmented reality (AR) technology has enormous potential. AR is already enabling individuals to seamlessly project virtual images/objects through their smart devices onto the physical world. With such capabilities, AR is set to redefine the ways in which consumers intend to interact with brands.
ETSI has just launched a new Industry Specification Group called Augmented Reality Framework (ISG ARF). This new group aims to synchronise efforts and identify key use cases and scenarios for developing an Augmented Reality (AR) framework with relevant components and interfaces.
PTC announced its ThingWorx® Studio Augmented Reality (AR) technology will be updated with Vuforia® 7 software, bringing with it major advancements in the ability to attach digital content to everyday objects and surfaces, as well as support for Apple’s ARKit and Google’s ARCore.
Augmented reality (AR) enhances the way we see, hear and feel by bringing elements of the virtual world into the real world. Many people associate augmented and virtual reality with the gaming industry, but the technology offers far more than entertainment for a niche group.
Mike Campbell is the general manager of the ThingWorx business at PTC. The company has recently launched ThingWorx 8, which is a purpose-built platform for the Industrial Internet of Things (IIoT) that enables you to quickly build and deploy new apps and augmented reality (AR) experiences.
PTC, has received the 2017 Compass Intelligence Awards for Industrial Internet of Things Company of the Year (IIoT) and IoT Innovative Product of the Year Vendor for the Consumer Market for its ThingWorx® Studio augmented reality (AR) solution.
New research across Europe’s five largest economies polling 1,000 people who either own, or plan to buy a car, highlights the potential for immersive technologies in the automotive marketplace.
PTC, has launched a new ThingWorx Studio augmented reality (AR) free trial programme for the Industrial Internet of Things (IoT).
Australia slipped to 5th place in enterprise mobility maturity in 2016 in the Asia/Pacific (excluding Japan) region according to a recent regionwide study by IDC.
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