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People are starting to get to grips with the concept of artificial intelligence (AI) and how it can help retail: particularly online, where chatbots, search engines and product recommendation tools are already blazing a trail. But with up to 90% of sales still emanating from bricks-and-mortar stores

Until recently, technology vendors and the companies that buy their wares have focused largely on what the technology does – what features it has, the capabilities it can offer. But it’s no longer about what technology can do, it’s about what it can enable, says Tony Kontzer, a business and technology writer.