Chris Dodge
Mobile screens essential for Live TV services, finds Strategy Analytics
The continual expansion of display real estate, faster data speeds, specialised data plans and improved video displays, presents a real opportunity for live TV streaming services like Sling TV to be marketed as mobile.
Read moreThird party messaging apps offer more consistent, expressive & compelling experience than SMS, finds Strategy Analytics
Consumers are becoming less social in person by becoming more social ‘virtually’ through advanced messaging features. Achieved through pre-installed RCS platforms and self-installed third party messaging apps, these platforms are providing a more consistent, expressive and compelling messaging experience for the sender.
Read moreSheer volume of messaging app users provides unlimited potential for chatbots, finds Strategy Analytics
Messaging is a semi-natural mode of communication that has evolved with the ascent of smartphones. The immense volume of users who communicate through messaging apps represents a valuable feature for chatbots geared towards services and support with virtually no barrier to entry.
Read more