Smart connected objects are not smart enough, finds Strategy Analytics

Connected objects in the home and beyond are distinguished by their ability to be remotely monitored and controlled. The expectation of a frictionless and near invisible user experience in the future will require devices that can operate independently of the user.

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UX of ‘new’ mobility services is too often an afterthought, finds Strategy Analytics

Automaker investment and engagement with so-called “new mobility” services is on the rise, as more organisations view the endeavors as data-gathering exercises for a possible future without car ownership. However, the user experience (UX) of these new services is often an afterthought, particularly for car-sharing services.

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Mobile screens essential for Live TV services, finds Strategy Analytics

The continual expansion of display real estate, faster data speeds, specialised data plans and improved video displays, presents a real opportunity for live TV streaming services like Sling TV to be marketed as mobile.

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Apple CarPlay and Android Auto will impact future vehicle purchase decision, says Strategy Analytics

Over the past few model years, smartphone mirroring features from Alphabet (Android Auto) and Apple (CarPlay) have become far more widespread across model lines. With this exposure has come a surge of consumer interest and concern over how well these features are being integrated with on-board systems.

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GM Marketplace currently adds no value to in-car experience, finds Strategy Analytics

Automakers have a long history of attempting to monetise the on-board infotainment system, via upsells for features such as map updates, on-board internet or connected apps. Last December, GM announced a new and more novel venture called Marketplace, an on-board commerce platform which lets a user conduct a wide array of commerce-related interactions in their

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Electric vehicles: A limiting experience & poor UI leads to limited freedom, finds Strategy Analytics

Pure electric vehicles (EVs) are gaining popularity in some markets, but also present challenges for engineers and designers. Cluster and cockpit HMI, mobile app interfaces, and charging station interfaces must be designed with the specific needs of EV users in mind.

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Tesla Model 3: Designed for self-driving future that has yet to arrive, finds Strategy Analytics

A new expert evaluation from the In-vehicle UX (IVX) group at Strategy Analytics “User Experience Evaluation: Tesla Model 3”, has found that The Tesla Model 3 is designed for a self-driving future which has yet to arrive. While simplicity in UI design remains apparent,

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Voice assistants invade cockpit concept use cases, finds Strategy Analytics

Intelligent voice assistants dominated CES 2018: mobile-developed features from Amazon and Google appear to be winning out for almost all use cases in future cockpit concepts. The ability to leverage consumer familiarity and build a seamless connected experience has led to direct and immediate implications for all automotive voice control suppliers.

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Bezel-less and edge-to-edge designs are rapidly becoming the norm, finds Strategy Analytics

Bezel-less and edge-to-edge designs are rapidly becoming the norm, allowing OEMs to squeeze larger displays into a more compact form factor. However, optimising one-handed usability and adding value through smart implementations of edge interactions is becoming critical.

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New avenues for smart communication will enhance user experience, finds Strategy Analytics

While robotics is still a long way off and VR is still in its infancy for consumers, the way in which we communicate with smart devices and applications will change much sooner than we thought. Voice will dominate how we communicate with more and more devices; chatbots will also do the same but with a

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Hardware design limits usability of wearable devices, finds Strategy Analytics

As the need for complex, differentiated use cases for wearable devices grows, so too will their size and weight increase causing discomfort to users wanting to wear them daily. A recent study from the User Experience Strategies (UXS) service at Strategy Analytics “UXS Technology Planning Report: Wearables”,

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Automotive consumers can now stream content in the car through a brought-in device, says Strategy Analytics

While in the car, passengers and drivers are consuming infotainment in new ways. Rather than embedded devices and services, automotive consumers are increasingly reliant on a myriad of portable, connected, and streaming sources.

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Latest Mercedes-Benz autonomous driving assistant falls short of expectations, finds Strategy Analytics

A recent user experience evaluation from the In-vehicle UX (IVX) group at Strategy Analytics has assessed Mercedes-Benz’s Semi-Autonomous Driving Assistant in a 2018 S-Class Sedan. On completion, Strategy Analytics found that this iteration shows improvements in control location,

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Personalised displays are a potential difference-maker for in-car HMI, finds Strategy Analytics

As all car model lines become crowded with similar connected features, one way automakers are attempting to differentiate is through unique twists on HMI, especially displays. A new report from the In-vehicle UX (IVX) group at Strategy Analytics “Personalised Displays: A Potential Difference-Maker for In-Car HMI”,

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Wearable devices must provide distinct use cases by utilising network connectivity, finds Strategy Analytics

The introduction of network connectivity to a wearable device could be the one step required to unlock the full potential of wearables as independent devices.

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Novel HMIs will differentiate and ensure minimal driver distraction, finds Strategy Analytics

Expectations for in-vehicle speech recognition systems continue to rise. As in-vehicle connectivity and infotainment systems are becoming increasingly important in the daily lives of drivers, novel HMIs are needed, not only to differentiate, but also to ensure minimal driver distraction.

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