Christian Uhl
Switzerland’s Mammut outdoor brand launches app to deliver digital content and services to customers
Outdoor clothing brand Mammut claims to be making inroads into product digitisation. For this it relies on NFC tags, software and enabling technology from RFID and IoT pacesetter Smartrac.
Read moreAlibaba invests in Smartrac to enhance clients’ brand protection as boss joins Dutch company’s board
Smartrac Technology Group reports that Alibaba Group will invest in the company, reinforcing both parties’ commitment to strengthen brand protection strategies.
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