Derek Viita

Automaker investment and engagement with so-called “new mobility” services is on the rise, as more organisations view the endeavors as data-gathering exercises for a possible future without car ownership. However, the user experience (UX) of these new services is often an afterthought, particularly for car-sharing services.

Over the past few model years, smartphone mirroring features from Alphabet (Android Auto) and Apple (CarPlay) have become far more widespread across model lines. With this exposure has come a surge of consumer interest and concern over how well these features are being integrated with on-board systems.

Automakers have a long history of attempting to monetise the on-board infotainment system, via upsells for features such as map updates, on-board internet or connected apps. Last December, GM announced a new and more novel venture called Marketplace, an on-board commerce platform which lets a user conduct a wide array of commerce-related interactions in their

Pure electric vehicles (EVs) are gaining popularity in some markets, but also present challenges for engineers and designers. Cluster and cockpit HMI, mobile app interfaces, and charging station interfaces must be designed with the specific needs of EV users in mind.

A new expert evaluation from the In-vehicle UX (IVX) group at Strategy Analytics “User Experience Evaluation: Tesla Model 3”, has found that The Tesla Model 3 is designed for a self-driving future which has yet to arrive. While simplicity in UI design remains apparent,

Intelligent voice assistants dominated CES 2018: mobile-developed features from Amazon and Google appear to be winning out for almost all use cases in future cockpit concepts. The ability to leverage consumer familiarity and build a seamless connected experience has led to direct and immediate implications for all automotive voice control suppliers.

A recent user experience evaluation from the In-vehicle UX (IVX) group at Strategy Analytics has assessed Mercedes-Benz’s Semi-Autonomous Driving Assistant in a 2018 S-Class Sedan. On completion, Strategy Analytics found that this iteration shows improvements in control location,

As all car model lines become crowded with similar connected features, one way automakers are attempting to differentiate is through unique twists on HMI, especially displays. A new report from the In-vehicle UX (IVX) group at Strategy Analytics “Personalised Displays: A Potential Difference-Maker for In-Car HMI”,

In keeping with current smartphone saturation, consumers are increasingly relying on connected apps for a variety of purposes in the car. Be it for straightforward connectivity or infotainment, use of these apps is having a negative impact on embedded solutions.

A survey from the In-Vehicle UX (IVX) group at Strategy Analystics has assessed consumer interest in telematics and remote vehicle management services.

After reaching an all-time high in 2015, consumers’ interest in autonomous driving systems has fallen in 2016, reflecting hesitance about the reliance of self-driving technology, according to a recent survey from the In-Vehicle UX (IVX) group at Strategy Analytics.