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Posts Tagged ‘Derek Viita’

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May 18, 2018

UX of ‘new’ mobility services is too often an afterthought, finds Strategy Analytics

Automaker investment and engagement with so-called “new mobility” services is on the rise, as more organisations view the endeavors as data-gathering exercises for a possible future without car ownership. However, the user experience (UX) of these new services is often an afterthought, particularly for car-sharing services.

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April 13, 2018

Apple CarPlay and Android Auto will impact future vehicle purchase decision, says Strategy Analytics

Over the past few model years, smartphone mirroring features from Alphabet (Android Auto) and Apple (CarPlay) have become far more widespread across model lines. With this exposure has come a surge of consumer interest and concern over how well these features are being integrated with on-board systems.

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April 6, 2018

GM Marketplace currently adds no value to in-car experience, finds Strategy Analytics

Automakers have a long history of attempting to monetise the on-board infotainment system, via upsells for features such as map updates, on-board internet or connected apps. Last December, GM announced a new and more novel venture called Marketplace, an on-board commerce platform which lets a user conduct a wide array of commerce-related interactions in their car.

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March 23, 2018

Electric vehicles: A limiting experience & poor UI leads to limited freedom, finds Strategy Analytics

Pure electric vehicles (EVs) are gaining popularity in some markets, but also present challenges for engineers and designers. Cluster and cockpit HMI, mobile app interfaces, and charging station interfaces must be designed with the specific needs of EV users in mind.

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March 5, 2018

Tesla Model 3: Designed for self-driving future that has yet to arrive, finds Strategy Analytics

A new expert evaluation from the In-vehicle UX (IVX) group at Strategy Analytics “User Experience Evaluation: Tesla Model 3”, has found that The Tesla Model 3 is designed for a self-driving future which has yet to arrive. While simplicity in UI design remains apparent,

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January 29, 2018

Voice assistants invade cockpit concept use cases, finds Strategy Analytics

Intelligent voice assistants dominated CES 2018: mobile-developed features from Amazon and Google appear to be winning out for almost all use cases in future cockpit concepts. The ability to leverage consumer familiarity and build a seamless connected experience has led to direct and immediate implications for all automotive voice control suppliers.

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January 5, 2018

Latest Mercedes-Benz autonomous driving assistant falls short of expectations, finds Strategy Analytics

A recent user experience evaluation from the In-vehicle UX (IVX) group at Strategy Analytics has assessed Mercedes-Benz’s Semi-Autonomous Driving Assistant in a 2018 S-Class Sedan. On completion, Strategy Analytics found that this iteration shows improvements in control location,

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December 7, 2017

Personalised displays are a potential difference-maker for in-car HMI, finds Strategy Analytics

As all car model lines become crowded with similar connected features, one way automakers are attempting to differentiate is through unique twists on HMI, especially displays. A new report from the In-vehicle UX (IVX) group at Strategy Analytics “Personalised Displays: A Potential Difference-Maker for In-Car HMI”,

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September 14, 2017

Consumer interest in the connected car continues to climb, finds Strategy Analytics

In keeping with current smartphone saturation, consumers are increasingly relying on connected apps for a variety of purposes in the car. Be it for straightforward connectivity or infotainment, use of these apps is having a negative impact on embedded solutions.

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February 17, 2017

Consumer interest in telematics for stolen vehicle recovery remains strong, says Strategy Analytics

A survey from the In-Vehicle UX (IVX) group at Strategy Analystics has assessed consumer interest in telematics and remote vehicle management services.

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IoT LIFE LESSONS.

 
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“There is so much potential in the IoT”: GSMA highlights the opportunities abound in IoT and the operators exploring ...
 
 
 
 
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