The future of customer experience

Increasingly, companies are moving away from a price-led approach in favour of a value-led strategy. One that puts the focus on customer experience. Retaining customers and growing brand awareness are mounting challenges for B2B businesses.

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Can car makers resist Apple and Google’s bid to take the wheel and the centre console?

Executives from some car makers including BMW and Ford have no intention of allowing their vehicles to become Apple or Google’s latest device, and plan to keep ownership of their centre consoles.

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