frog design

Products – and our relationships with them – are constantly changing. Marketers have long sought to encourage a sense of brand loyalty, but the future of product marketing will rely on the purchaser developing a connection directly with a product, led by conversations between person and item.

In the near future, technology – specifically, technologies wrapped up as the Internet of Things (IoT) – will allow companies to give products their own voices and stories. This will give the products a perceived sense of agency, encouraging consumers to develop relationships with the items.

In the near future, technology – specifically, technologies wrapped up as the Internet of Things (IoT) – will allow companies to give products their own voices and stories. This will give the products a perceived sense of agency, encouraging consumers to develop relationships with the items.

Desirability of a product – really wanting or feeling like you need something – is primarily about personal preference. It can be based on a gut feeling, repetition of use over time, recommendation of a friend, or on brand name.