Havas Group
Creating new relationships, Part 2: Through connected technologies, data and you
In the near future, technology – specifically, technologies wrapped up as the Internet of Things (IoT) – will allow companies to give products their own voices and stories. This will give the products a perceived sense of agency, encouraging consumers to develop relationships with the items.
Read moreCreating new relationships with the Things we buy – Part 2: The desirability of connected products
In the near future, technology – specifically, technologies wrapped up as the Internet of Things (IoT) – will allow companies to give products their own voices and stories. This will give the products a perceived sense of agency, encouraging consumers to develop relationships with the items.
Read more