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Posts Tagged ‘IKEA’

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June 15, 2018

78% of Brits willing to use augmented reality through smartphones for assistance with basic tasks

Despite being in its infancy, augmented reality (AR) technology has enormous potential. AR is already enabling individuals to seamlessly project virtual images/objects through their smart devices onto the physical world. With such capabilities, AR is set to redefine the ways in which consumers intend to interact with brands.

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July 4, 2016

New relationships with things, Part 3 – Polyamorous retail and product monogamy: The future of our relationships

Products – and our relationships with them – are constantly changing. Marketers have long sought to encourage a sense of brand loyalty, but the future of product marketing will rely on the purchaser developing a connection directly with a product, led by conversations between person and item.



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IoT Now Quickfire Video interview with BICS on IoT security threats to global businesses

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