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What Matter? – The newly smart home standard
Matter is an industry-unifying IoT wireless network standard that still needs to be released. It strives to become a reliant, frictionless, safe communication basis for connected objects. The project was announced and started in 2019. By utilising a specific collection of IP-based networking technologies, initiating with Thread, wi-fi, and Ethernet, Matter is a platform built
Read moreAmazon, Google, IKEA, Schneider Electric, Tencent Cloud and more join Silicon Labs’ ‘Works With 2021’
Silicon Labs, a provider of secure, intelligent wireless technology for a more connected world, announced that Amazon, Google, IKEA, Schneider Electric, Konke, Lifesmart, Tencent Cloud and Tuya will be delivering keynotes at Works With 2021, the defining Internet of Things (IoT) conference livestreaming for free to thousands of engineers, developers and technologists worldwide on September
Read moreSmart homes in Europe and North America to total 179mn in 2024
According to a new research report from the IoT analyst firm Berg Insight, the number smart homes in Europe and North America reached 102.6 million in 2020.
Read moreAmazon, Apple, Google, and Zigbee Alliance form smart home device connectivity standard working group
Amazon, Apple, Google, and the Zigbee Alliance, have created a new working group to develop and promote a new, royalty-free connectivity standard to increase compatibility among smart home products. Security will be a fundamental design tenet.
Read moreCash raised and alliances formed in spreading IoT industry ecosystems
THE ECOSYSTEM VIEW: In the latest instalment of his ecosystem column, Antony Savvas charts the latest movers and shakers in the Internet of Things (IoT) industry.
Read more78% of Brits willing to use augmented reality through smartphones for assistance with basic tasks
Despite being in its infancy, augmented reality (AR) technology has enormous potential. AR is already enabling individuals to seamlessly project virtual images/objects through their smart devices onto the physical world. With such capabilities, AR is set to redefine the ways in which consumers intend to interact with brands.
Read moreNew relationships with things, Part 3 – Polyamorous retail and product monogamy: The future of our relationships
Products – and our relationships with them – are constantly changing. Marketers have long sought to encourage a sense of brand loyalty, but the future of product marketing will rely on the purchaser developing a connection directly with a product, led by conversations between person and item.
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