Amazon, Apple, Google, and Zigbee Alliance form smart home device connectivity standard working group

Amazon, Apple, Google, and the Zigbee Alliance, have created a new working group to develop and promote a new, royalty-free connectivity standard to increase compatibility among smart home products. Security will be a fundamental design tenet.

Read more

Cash raised and alliances formed in spreading IoT industry ecosystems

THE ECOSYSTEM VIEW: In the latest instalment of his ecosystem column, Antony Savvas charts the latest movers and shakers in the Internet of Things (IoT) industry.

Read more

78% of Brits willing to use augmented reality through smartphones for assistance with basic tasks

Despite being in its infancy, augmented reality (AR) technology has enormous potential. AR is already enabling individuals to seamlessly project virtual images/objects through their smart devices onto the physical world. With such capabilities, AR is set to redefine the ways in which consumers intend to interact with brands.

Read more

New relationships with things, Part 3 – Polyamorous retail and product monogamy: The future of our relationships

Products – and our relationships with them – are constantly changing. Marketers have long sought to encourage a sense of brand loyalty, but the future of product marketing will rely on the purchaser developing a connection directly with a product, led by conversations between person and item.

Read more