Amazon, Apple, Google, and the Zigbee Alliance, have created a new working group to develop and promote a new, royalty-free connectivity standard to increase compatibility among smart home products. Security will be a fundamental design tenet.
THE ECOSYSTEM VIEW: In the latest instalment of his ecosystem column, Antony Savvas charts the latest movers and shakers in the Internet of Things (IoT) industry.
Despite being in its infancy, augmented reality (AR) technology has enormous potential. AR is already enabling individuals to seamlessly project virtual images/objects through their smart devices onto the physical world. With such capabilities, AR is set to redefine the ways in which consumers intend to interact with brands.
Products – and our relationships with them – are constantly changing. Marketers have long sought to encourage a sense of brand loyalty, but the future of product marketing will rely on the purchaser developing a connection directly with a product, led by conversations between person and item.
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