Jim McNiel
‘Don’t think like a carrier, think like a business’: Future digital services may start with Tesco
As global chief marketing officer of newly enlarged NETSCOUT, Jim McNiel expects service providers like Tesco to be first to disrupt the market and maximise new digital revenues. Here McNiel tells Jeremy Cowan how they’ll beat mobile network operators to drive new digital services.
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‘Criminal’ attitude of car makers, Asimov’s Law and vulnerable utilities scrutinised by McNiel
Technological leaps are meat and drink to these columns. But today Jim McNiel doesn’t seem to want to talk about that, so much as how to use the leaps. As global chief marketing officer of newly enlarged NetScout he’s well placed to discuss both.
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