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May 30, 2016

Creating new relationships with the Things we buy – Part 1: Making a product desirable

Desirability of a product – really wanting or feeling like you need something – is primarily about personal preference. It can be based on a gut feeling, repetition of use over time, recommendation of a friend, or on brand name.

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IoT LIFE LESSONS.

 
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Partnering is the key to move IoT beyond connectivity. Interview with GSMA
 
 
 
 

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