Vericast, Intel to modernise retail, pilots new in-store retail media network

Vericast, in collaboration with Intel, has designed, deployed, and tested a new programmatically enabled digital in-store retail media network powered by Vericast’s intelligent targeting technology and Intel’s edge software platforms. This will deliver contextually relevant advertising and product information throughout the shopping experience. The collaboration is part of a larger effort to modernise retail and tap into

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