Michael Björn

Taking a look at the fast-changing reality of retail, Ericsson Consumer & IndustryLab presents: Beyond smartphone shopping – the rise of smart assistants. This report describes how connectivity is driving two major shifts in how people shop.

As more everyday objects in our lives become connected, our interactions with technology will continue to change drastically. However, the complexities of how to control these smart technologies is a different matter. With 5G, connectivity is set to become omnipresent.