Simple

As a child, what job did you want to have when you grew up? An astronaut of course, for the discovery and adventure!  I settled for a private pilot’s licence. To me the cool thing about flying is the ‘invisible complexity’. Engines, rockets … all of the motion is encased in the hull.

Nowadays virtually every brand you’ve heard of is monitoring social media feedback. Some businesses rely on a manual approach, requiring staff to monitor multiple social media sites.