Smartrac

Smartrac Technology Group, a global RFID and Internet of Things (IoT) specialist, and Compass Marketing, a solutions provider for the CPG industry, are jointly supporting “Modern Retail Collective”. This is a store developed by McKinsey and Company, and Mall of America.

Outdoor clothing brand Mammut claims to be making inroads into product digitisation. For this it relies on NFC tags, software and enabling technology from RFID and IoT pacesetter Smartrac.

At Retail’s BIG Show in New York, Smartrac is not simply showing the way toward the ‘Internet of Your Things’. Together with its partners Blue Bite and Temera, the RFID and IoT pacesetter is also presenting innovative solutions and real-world examples of how brand owners and retailers can utilise it here and now.

RFID and IoT solutions provider, Smartrac has announced its new Circus Tamper Loop tags specifically designed for tamper detection and authentication via NFC-enabled smartphones.

Leaks inside cars will soon become a thing of the past as Smartrac launches what it claims is the first ever passive water sensor tag that works on metal surfaces such as the harsh environment of an automobile chassis.