Strategy Analytics

Analysing early adopter reviews of Apple’s iPhone X from major online retailers, a new report from the Consumer Sentiment Analysis (CSA) service at Strategy Analytics “iPhone X Impresses Former Samsung Owners, but Price Dampened Conversion Enthusiasm” has found that more than four out of five iPhone X buyers

Consumers are becoming less social in person by becoming more social ‘virtually’ through advanced messaging features. Achieved through pre-installed RCS platforms and self-installed third party messaging apps, these platforms are providing a more consistent, expressive and compelling messaging experience for the sender.

Messaging is a semi-natural mode of communication that has evolved with the ascent of smartphones. The immense volume of users who communicate through messaging apps represents a valuable feature for chatbots geared towards services and support with virtually no barrier to entry.

There will be 9.0 billion user-linked subscriptions to wireless services by 2023, up from 7.7 billion today according to new forecasts from Strategy Analytics’ Service Provider Group. The new report, “Worldwide Cellular User Forecasts 2018-2023” predicts that 5G adoption will follow a comparable path to that seen by 4G LTE,

Pure electric vehicles (EVs) are gaining popularity in some markets, but also present challenges for engineers and designers. Cluster and cockpit HMI, mobile app interfaces, and charging station interfaces must be designed with the specific needs of EV users in mind.

Strategy Analytics in its newly published report Global Handset Sales Forecast by 88 Countries and 19 Technologies: 2003 to 2023 finds that while the first 5G commercial handsets will go on sale from early 2019, sales will not begin to scale up until 2021 when volumes approach 5% of global handset sales.

Online services such as Netflix and Amazon Prime Video have transformed the video business in recent years, but according to the latest research from Strategy Analytics, revenue increases will be even higher in the next four years than in the previous four years.

According to the latest IoT research from Strategy Analytics, Mobile World Congress 2018: An Internet of Things (IoT) Preview, the dominant IoT themes emerging at the show will revolve around 5G use cases and applications, Artificial Intelligence (AI) and Machine Learning (ML) and Security.

Intelligent voice assistants dominated CES 2018: mobile-developed features from Amazon and Google appear to be winning out for almost all use cases in future cockpit concepts. The ability to leverage consumer familiarity and build a seamless connected experience has led to direct and immediate implications for all automotive voice control suppliers.

Bezel-less and edge-to-edge designs are rapidly becoming the norm, allowing OEMs to squeeze larger displays into a more compact form factor. However, optimising one-handed usability and adding value through smart implementations of edge interactions is becoming critical.

As the need for complex, differentiated use cases for wearable devices grows, so too will their size and weight increase causing discomfort to users wanting to wear them daily. A recent study from the User Experience Strategies (UXS) service at Strategy Analytics “UXS Technology Planning Report: Wearables”,

TomTom (TOM2), announced the launch of TomTom AutoStream, an innovative map delivery service for autonomous driving and advanced driver assistance systems. They are the first partners to use the technology: Baidu and Zenuity.

Mobile tariffs are in a continual state of change, as providers reshape and repackage mobile offers. Coupled with the sheer breadth and depth of information that these offers create, service providers, regulators and consumers struggle to compare, rank or benchmark different propositions and average price points.

While in the car, passengers and drivers are consuming infotainment in new ways. Rather than embedded devices and services, automotive consumers are increasingly reliant on a myriad of portable, connected, and streaming sources.

A NHTSA proposed mandate in the US to fit DSRC V2X (Vehicle-to-Everything) wireless communication systems, that aim to increase road safety and improve traffic management, still has not been implemented and has an uncertain future under the Trump administration.

Andrew Brown, the executive director of Enterprise and IoT Research at Strategy Analytics, interviews Telit executives Bill Dykas, the product manager for IoT Platforms, and Ricardo Buranello, the global vice president of sales for IoT Factory Solutions, to discuss what the company is doing in IoT and how it is addressing the needs of its