Porsche, ZeroLight and Ultrahaptics have combined the principles of interactive advertising with ground-breaking technologies to modernise public media installations. Delegates will be able to interact with an UltraHD advertisement of the Porsche Cayenne Turbo to customise the vehicle through detailed mid-air haptic cues,
In a new poll of 1,000 car buyers across Europe, 89% of the total sample revealed that they would be more likely to proceed to purchase the vehicle after exploring and customising its features using virtual reality (VR), 44% of those stated that they would be ‘very likely’ to do so.
New research across Europe’s five largest economies polling 1,000 people who either own, or plan to buy a car, highlights the potential for immersive technologies in the automotive marketplace.
Biosensors, speech recognition, movement mapping and space perception will give a significant boost to the market prospects of virtual reality (VR) technologies, finds Frost & Sullivan’s TechVision Team.
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