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Posts Tagged ‘ZeroLight’

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March 30, 2018

Porsche, ZeroLight and Ultrahaptics integrate interactive advertising into new retail concept

Porsche, ZeroLight and Ultrahaptics have combined the principles of interactive advertising with ground-breaking technologies to modernise public media installations. Delegates will be able to interact with an UltraHD advertisement of the Porsche Cayenne Turbo to customise the vehicle through detailed mid-air haptic cues,

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August 18, 2017

Nine out of 10 consumers believe that they are more likely to purchase a car if explored in virtual reality

In a new poll of 1,000 car buyers across Europe, 89% of the total sample revealed that they would be more likely to proceed to purchase the vehicle after exploring and customising its features using virtual reality (VR), 44% of those stated that they would be ‘very likely’ to do so.

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June 28, 2017

Growing case for virtual and augmented reality in retail car sales, EU research shows

New research across Europe’s five largest economies polling 1,000 people who either own, or plan to buy a car, highlights the potential for immersive technologies in the automotive marketplace.

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March 7, 2017

Huge investment in VR support accelerates innovations and expands application scope, says Frost study

Biosensors, speech recognition, movement mapping and space perception will give a significant boost to the market prospects of virtual reality (VR) technologies, finds Frost & Sullivan’s TechVision Team.

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IoT LIFE LESSONS.

 
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