Smart speakers: 43% of German users can’t imagine life without one, says Strategy Analytics

Smart speakers, such as Amazon Echo and Google Home, are fast becoming an invaluable tool for many Germans, according to a new study from Strategy Analytics’ Smart Speakers research service. The research shows that 7% of German residents now claim to

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Loyalty or lock-in? Most smart speaker users won’t budge from Amazon or Google

More than two thirds of current owners of Amazon Echo and Google Home smart speakers are planning to buy another smart speaker within the next six months, according to the latest research from Strategy Analytics.

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