Smart speaker usage booms worldwide but trust is key to continued adoption, says Accenture

Half of online consumers globally now use digital voice assistants, with emerging markets leading the way in adoption.

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Loyalty or lock-in? Most smart speaker users won’t budge from Amazon or Google

More than two thirds of current owners of Amazon Echo and Google Home smart speakers are planning to buy another smart speaker within the next six months, according to the latest research from Strategy Analytics.

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