Three and Macheen to enable "out of the box" 3G device connectivity

Three UK has signed an agreement with Macheen Inc., a global cloud service provider for connected devices. The Macheen platform is now available, with individual device manufacturers pending but yet to be announced.

The Three – Macheen agreement extends Macheen’s comprehensive turn-key platform to include the UK’s fastest growing 3G network. Macheen is the white label connectivity provider and enabler for some of the world’s largest device manufacturers, enabling them to embed 3G connectivity at point of device manufacture under their own brand and control.

“Device makers are looking to turn lower-margin hardware into constant customer connections—without the heavy lifting,” said Richard Schwartz, President and CEO of Macheen Inc. “That transition begins with simple, seamless connections to the cloud, followed by on-going offers of new content and services. We are seeing a significant improvement in both the purchase and connection rates for device makers who build in connectivity into their devices.”

Macheen enables 3G connectivity for device manufacturers that produce anything from laptops, tablets, and satnavs, to gaming devices and other portable consumer electronic devices. End customers will benefit from seamless ‘out of the box’ device connectivity and manufacturer value-added-service delivered over one of the UK’s fastest growing 3G Networks.

Commenting on the deal, Lynda Burton, Director of Wholesale, said: “This is a fantastic deal for both Three, Macheen and the ever growing connected device market.”
“The combined package of the Three 3G Network with Macheen’s platform and customer base is a very exciting prospect that will be a major catalyst for the embedded 3G connectivity market.

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