London 2012 Olympic Games to benefit from M2M communications as buses deploy Traffilog telematics

London Olympics venue London Olympics venue

London, UK. June 6, 2012 – Alexander Dennis (ADL) the UK’s largest bus and coach manufacturer, has today announced that Traffilog, a leading web-based telematics provider, will be installed in its public service vehicles in time for the 2012 Olympic Games.

Traffilog has also been selected by Kings Ferry, the UK coach operator, to secure the fleet of coaches it is supplying for the police and VIPs during the Games. The Traffilog machine-to-machine (M2M) solution is designed to improve comfort, safety and efficiency for passengers.

Two Traffilog solutions, TraffiSafe and TraffiMech, will be used in tandem at the Olympic Games. TraffiSafe detects dangerous and inefficient driving behaviour, and TraffiMech transmits vehicle data in real time and detects mechanical failures before they happen. Additional components were specified for the Olympic Games implementation. The solution allows public authorities to monitor a vehicle remotely the instant it is necessary.

The M2M device features GE863-GPS advanced cellular modules from Telit Wireless Solutions that transmit real-time driver and mechanical performance data to their fleet management centre, as well as enable the remote control of the vehicle by authorities, as necessary. The GE863-GPS is a compact GSM/GPRS module with a GPS receiver designed for M2M applications such as telematics devices where overall size and height are critical factors. These quad-band modules are produced using BGA (ball grid array) technology — a production method that minimises costs by eliminating the need for additional system connectors.

The Traffilog system saves fleet operators money through more efficient vehicle use, reduced fuel consumption and preventative engine maintenance, while also providing enhanced security. The Traffilog solution, available in 26 countries, has been available in the UK since 2007 and has already been supplied for blue-chip organisations including National Express, Commercial Vehicle Solutions, Northern Ireland Water and Daniels Utilities. In addition it is used by Arriva Scandinavia, Arriva Italy, UPS, FedEx, Nestle, Danone, Cemex, Orange and many more.

“Telit’s GE863-GPS module is a mission-critical component of our application because of its high reliability, ruggedness and quality performance,” said Yoav Megged, executive vice president, Traffilog. “That’s why we rely on Telit modules for a large percentage of our systems worldwide.”

“Traffilog’s application for the Olympic Games proves once again the growing significance of M2M technology and its combined benefits, specifically in the realm of public safety and personal security,” said Dominikus Hierl, chief marketing officer at Telit Wireless Solutions.

Traffilog is a provider of high-end systems dedicated to driver analysis, skills and safety, providing customers with reliable business intelligence information to enhance overall fleet performance, efficiency and driver safety. Traffilog developed proprietary technology to allow customers to access all data provided by a vehicle. Such data is accessed and analysed based on the customer’s specific profile of usage and special demands during daily operations. All information is read, then analysed and provided to the customer with a business intelligence (BI) set of recommended action items. Traffilog is said to offer the only academically researched solution on the market today that is backed by five years of proven field experience, and a Ph.D. thesis focused on driver safety applications.

Traffilog products are focusing on driver behaviour in both the safety aspects as well as the driving skills side. By implementing one of its solutions enterprises may save more then 10% of its total fuel consumption as well as 20% of the maintenance costs including tires, brakes and the clutch due to the changed driver behaviour. Traffilog is the only solution that incorporate BI tools into reading and profiling vehicle parameters. The technology is capable of incorporating Multi Bus CAN channels simultaneously as well as a 3D accelerometer. Traffilog is active in 26 countries worldwide and working closely with OEMs and distributors. In Europe the company claims a 70% market share.

Telit Wireless Solutions is a brand of Telit Communications PLC (AIM: TCM), an enabler of M2M communications worldwide providing wireless module technology and value-added services, including connectivity. Dedicated to M2M with more than 12 years of experience in the market, the company constantly enhances its technology leadership with six R&D centres across the globe. Telit offers an extensive portfolio of cellular, short-range RF, and GNSS modules, available in over 80 countries. By supplying scalable products that are interchangeable across families, technologies and generations, Telit is able to keep development costs low and protect customers’ design investments. In addition, Telit is the only module provider in the market today to offer a value-added services bundle including connectivity dedicated to simplifying the deployment of M2M applications.


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