OKI Data Americas has announced a reseller agreement with Lantronix, a global provider of smart M2M connectivity solutions. Through this agreement, OKI Data will become the first printer manufacturer to resell Lantronix’s xPrintServer™ iOS print server appliance.
OKI Data initially plans to resell the recently launched xPrintServer Office Edition, which supports unlimited iOS devices, offers customisable settings and security options, and provides printing support for both USB and network-connected printers, wired or wireless.
The xPrintServer Office Edition from Lantronix enables large workgroups to print directly from iOS mobile devices through the native print menu, eliminating the need to download mobile print applications. The xPrintServer effectively converts existing printers into iOS-compatible devices and addresses the growing demand for cost-effective iOS mobile printing, specifically within the enterprise and education markets.
“Our reseller partnership with OKI Data Americas boosts our brand awareness and expands our reach and distribution channels,” said Mark D. Tullio, vice president of worldwide marketing for Lantronix.
“By having OKI Data as a partner, we can better understand how large workgroups are using the device. In turn, this feedback provides us with useful information so that we can improve the features and functionality of the products as well as the user experience within the enterprise environment.”
The agreement between OKI Data and Lantronix serves as the next phase of the strategic alliance between the two companies following the co-marketing partnership which was formed in June 2012.
OKI Data will market and sell the xPrintServer devices with an array of compatible OKI LED/Laser printers for customers, resellers and distributors that are seeking enhanced mobile printing solutions. Conversely, Lantronix will refer OKI Data’s products to members of its network that are in need of customised printing solutions.
